Known for the world’s best malt whisky and beautiful nature, the Scottish Speyside is a home to around 50 distilleries, either independent or owned by global companies. The Bacardi group, the biggest industry player in the region, has created an innovative local partnership to make the area even greener and cleaner, while whisky production more sustainable.

Emergent Research and Intuit, the two U.S.-based solution providers for small businesses, have conducted a study on the demographic, social, economic and technology trends that will affect the so-called on-demand economy which stands for ‘an online marketplace or application that connected providers/freelancers with customers’, also knowns as ‘sharing economy’.

Pearlfisher has created the brand and packaging design for the new Wild Sloe Berry Bitters, by Jameson. This is a new, beautifully crafted and locally sourced Bitters brand from Jameson that delves into the brand’s Irish roots and flavours, and is designed to give influential bartenders and drink enthusiasts new ways to enjoy and experience the iconic whiskey brand.