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Sustainable Brands Conference 2012
  • Lianne van den Berg-Weitzel

    Strategy Consultant,
    Cartils, Amsterdam

    Lianne van den Berg-Weitzel is Strategy Consultant at CARTILS, an international brand design agency with offices in Amsterdam and London. Her responsibilities include translating developments in consumer behaviour, brands and branding into brand design strategies for international companies.

    Besides, she regularly gives lectures at different universities and schools, among them Delft University of Technology and the Willem de Kooning Academy in Rotterdam, and publishes in renowned international magazines.

    In the beginning of 2007 she entered the advisory board of the Netherlands Packaging Center (NVC, www.nvc.nl) representing the branding and design area of the packaging supply chain.

Articles

  • Absolut(ely convinced to go) Naked ?

    In a beautiful attempt to make the world a better place, Absolut recently launched a naked bottle. The small label containing the underlying message that it’s the inside that really matters is meant to be removed after being read.Having invested for many years in...

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Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Interview

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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