Strategy Consultant,
Cartils, Amsterdam
Lianne van den Berg-Weitzel is Strategy Consultant at CARTILS, an international brand design agency with offices in Amsterdam and London. Her responsibilities include translating developments in consumer behaviour, brands and branding into brand design strategies for international companies.
Besides, she regularly gives lectures at different universities and schools, among them Delft University of Technology and the Willem de Kooning Academy in Rotterdam, and publishes in renowned international magazines.
In the beginning of 2007 she entered the advisory board of the Netherlands Packaging Center (NVC, www.nvc.nl) representing the branding and design area of the packaging supply chain.
In a beautiful attempt to make the world a better place, Absolut recently launched a naked bottle. The small label containing the underlying message that it’s the inside that really matters is meant to be removed after being read.Having invested for many years in...
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

