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Don Williams
Founder and CEO,
pi global, London
Don Williams, founder and CEO of pi global, has worked in the brand id and packaging design industry for 28 years.
Don was headhunted to join the fledgling structural design company Packaging Innovation in 1984 in order to set up a branding division. pi global was subsequently born.
He is responsible for the creation and implementation of pi global’s iconistic® branding philosophy as well as the creative strategy of the business.
Don has applied his single minded, pragmatic branding approach to hundreds of brands around the world for over quarter of a century, including household names such as: head & shoulders, Olay, Pantene, Pringles, Heinz, Celebrations, Milky Way, Nurofen, Berocca, Rennie, Twinings and Strongbow.
Don is a member of The Marketing Society and an enthusiastic, often controversial, contributor to the public debate on all areas of FMCG and Healthcare branding as well as topical and contentious issues.
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