CEO and Executive Creative Director,
Identica, London
Franco joined Identica as CEO in January 2008 after several years as Global Creative Director of The Body Shop, where he managed the international brand strategy and multi channel campaign marketing programmes for the brand.
Franco’s experience as Design Director at Fitch, as well as the Creative Director role at Landor and Enterprise IG, ensure that Identica is at the forefront of the design business.
Franco has worked on major branding programmes for clients such as British Airways, Thomas Cook, JMC, Ernst & Young, BT, Coca-Cola, HSBC and BP.
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.


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