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Sustainable Brands Conference 2012
  • Franco Bonadio

    CEO and Executive Creative Director,
    Identica, London

    Franco joined Identica as CEO in January 2008 after several years as Global Creative Director of The Body Shop, where he managed the international brand strategy and multi channel campaign marketing programmes for the brand.

    Franco’s experience as Design Director at Fitch, as well as the Creative Director role at Landor and Enterprise IG, ensure that Identica is at the forefront of the design business.
    Franco has worked on major branding programmes for clients such as British Airways, Thomas Cook, JMC, Ernst & Young, BT, Coca-Cola, HSBC and BP.

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Top 10 consumer trends in 2012

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There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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