Jörgen Olofsson

Creative Director and Partner,
Amore Brand Identity Consulting, Stockholm

Jörgen is Creative Director and Partner at Amore.

Jörgen Olofsson, one of the most recognized Swedish designers, in 2000 co-founded one of the leading Swedish brand consultancies - Amore.

He started his design career 20 years ago at the Agency Guld & Grona Skogar where he worked on projects for global and local brands such as Coca-Cola, H&M, Sturebadet and LdB.

Jörgen has always applied the world-class standards and the Love At First Sight® aspect to an every project he designed and after years that principle became the core value and mission of Amore's team.

As a Creative Director and Partner, Jörgen is responsible for all creative decisions at Amore.

Under his direction Amore established the long-term collaboration with such brands as Felix, Ekstroms, ProViva and Skanemejerier. At the time the team works on successful projects for Arvid Nordqvist (HiPP baby food), Biofood, RFSU, Actavis and Swedish Match.

Due to Jörgen's inspiration and creative contribution to the team work, Amore has won numerous design awards: FAB Award, EPICA, Mobius Awards, New York Art Directors Club Award, London International Awards, Golden Oak, Silveragget and HSMA, to name a few.

Jörgen has regularly been invited to join the panel of judges for the national and international brand and design festivals and competitions. He often serves as a guest lecturer at some design schools.