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Sustainable Brands Conference 2012
  • Mark Artus

    Chief Executive Officer,
    1HQ, UK

    Mark has over 20 years of experience, creatively and strategically growing global brands. He spent 11 years of his career in the USA as Managing Creative Director at Fitch and Chief Creative officer at RPA, the latter sold to WPP in 2004. Before joining 1HQ in 2008, he was the Global Development Officer for Fitch, a part of WPP. Creative and entrepreneurial in his approach but very aware of commercial reality, he has had the responsibility of developing brands across multiple channels including retail, graphic communications, corporate identity and packaging design.

    An advocate of the design process and its potential to drive business success, Mark has won many global design awards including “design of the decade” for his work with Chrysler.

SBA'11 Rating

  • Passionate, responsive, connected: Apple's iAds mark the new epoch in advertising

    No doubt, Apple's apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and "tablet" advertising. The "smart" future gets closer—you may receive comprehensive information in one intergated brand...

    Apple
    • Mind
      7.00
    • Eco
      4.00
    • Fun
      4.00

    Starbucks Encourages Canadians to "Pledge to Do Some Green"

    Starbucks Canada is asking Canadians to join them to "Pledge to do some Green" this summer as part of the company’s support for Evergreen’s stewardship and restoration program, which brings people together with nature to restore, protect and steward public green spaces across...

    Starbucks
    • Mind
      6.00
    • Eco
      6.00
    • Fun
      4.00
More...

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Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Interview

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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