Mark Rylands
Reach, UK
Mark Rylands has 23 years experience in brand design and packaging design. This expertise has covered a wide range of sectors from FMCG to luxury goods.
Mark is a forward thinking Creative Director who believes in the power of creating design with meaning and big ideas. This has led to personally creating brands for clients including General Mills, Daniel foods, Jordans & Ryvita, Reckitt Benckiser & Jim Beam. His responsibilities include overseeing all creative work and developing the effectiveness of the creative process.
He started his career at Lewis Moberly before joining Brand Me, Coley Porter Bell and Blue Marlin. His design work has resulted in a number of awards including DBA Design Effectiveness, FAB and LIA. In his time away from design he is a qualified FA coach for his local youth football team.
Reach is a visual brand strategy consultancy who are experts in brand design, brand positioning and brand innovation. Reach have developed a unique process and expertise in the co-creation of strategy with consumers. This helps clients like Mars, The Royal Mint and Wickes to develop meaningful packaging design that sells to the consumer with convincing results.