Creative Director,
Reach, UK
Mark Rylands has 23 years experience in brand design and packaging design. This expertise has covered a wide range of sectors from FMCG to luxury goods.
Mark is a forward thinking Creative Director who believes in the power of creating design with meaning and big ideas. This has led to personally creating brands for clients including General Mills, Daniel foods, Jordans & Ryvita, Reckitt Benckiser & Jim Beam. His responsibilities include overseeing all creative work and developing the effectiveness of the creative process.
He started his career at Lewis Moberly before joining Brand Me, Coley Porter Bell and Blue Marlin. His design work has resulted in a number of awards including DBA Design Effectiveness, FAB and LIA. In his time away from design he is a qualified FA coach for his local youth football team.
Reach is a visual brand strategy consultancy who are experts in brand design, brand positioning and brand innovation. Reach have developed a unique process and expertise in the co-creation of strategy with consumers. This helps clients like Mars, The Royal Mint and Wickes to develop meaningful packaging design that sells to the consumer with convincing results.
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

