Rowland Heming

Business Development Director,
Design Board , Belguim

As a creative design professional with more than 40 years experience in Packaging Design for major FMCG companies throughout Europe and Eastern Europe, Rowland's function is to help and advise clients improve the effectiveness of their brand packaging.

He frequently gives training workshops to major companies, helping their marketing teams understand the dynamics of the supermarket sales environment, showing how design can improve their brand's presence on shelf and communicate effectively to consumers.

Supported by a team of more than 60+ design professionals in Eastern and Western Europe, Design Board, can bring value at all levels of the development chain, Market Understanding — Creative Development — Creative Delivery.

Rowland Heming is a co-founder of Europe’s only Package Design Association PDA-Europe (Pan European Brand Design Association — since 1990), with more that 70 Corporate members in 19 countries.

He is also a lecturer for the Executive Master’s course in Marketing and Publicity in Brussels Solvay University as well as lecturing on Package Design and Branding throughout Europe and Eastern Europe.