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Sustainable Brands Conference 2012
  • Silas Amos

    Creative Director,
    jones knowles ritchie, London

    Silas Amos is a Creative Director at jones knowles ritchie. His background is as a packaging designer, having spent the past eighteen years working with clients such as Inbev, Unilever and Mars.

    Before this, he graduated with a first class degree in information graphics, which has ultimately proved to be of oblique relevance at best.

    His current role sees him generating visual planning and creative content for projects, aiming to deliver design expressions that are both creatively expansive yet single mindedly effective - in short, this means interpreting and expressing client insights and strategy through design literate eyes.

    He edits the jkr branding blog.

    jones knowles ritchie (JKR) is a multiple effectiveness award-winning agency for brands in crowded, competitive categories. With 20 years of experience, jkr’s unconventional design philosophy will help to get your brand noticed and chosen.

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Top 10 consumer trends in 2012

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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