Creative Director,
jones knowles ritchie, London
Silas Amos is a Creative Director at jones knowles ritchie. His background is as a packaging designer, having spent the past eighteen years working with clients such as Inbev, Unilever and Mars.
Before this, he graduated with a first class degree in information graphics, which has ultimately proved to be of oblique relevance at best.
His current role sees him generating visual planning and creative content for projects, aiming to deliver design expressions that are both creatively expansive yet single mindedly effective - in short, this means interpreting and expressing client insights and strategy through design literate eyes.
He edits the jkr branding blog.
jones knowles ritchie (JKR) is a multiple effectiveness award-winning agency for brands in crowded, competitive categories. With 20 years of experience, jkr’s unconventional design philosophy will help to get your brand noticed and chosen.
Yesterday Apple shook the world again with their new product – iPhone 4 which is sure to change the way we read and communicate
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No doubt, Apple's apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and "tablet" advertising. The "smart" future gets closer—you may receive comprehensive information in one intergated brand...
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“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.


Expert Comments:
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Nestle gets emotional on pack design with Japanese Kansei
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