Dual branding partnerships are initiated for many different reasons, but there is one fundamental secret to success—there has […]
I wrote here a while ago on the topic of B2B design, which often takes a back seat. Some see B2B Design as something that lacks or perhaps doesn’t require a great deal of creative inspiration, after all, anything that has anything at all to do with business is purely based on rationality or cost, right?
There are many amazing facts about the Internet. There are 2.2 billion users around world, making 100 billion searches every month. 60 seconds is a long time in the life of the World Wide Web—Amazon will make $83,000 in sales, 72 hours of video will be uploaded to Youtube, 70 new domains will be registered and 571 new websites will be created.
The economy may be showing green shoots, but the need to boost the high street has never been greater—statistics from the British Retail Consortium show that footfall on UK high streets dropped 5% in August 2013 compared to the same month last year, while online sales rose 13% between August and September (the highest rise in 13 years) according to IMRG Capgemini’s e-Retail Sales Index.
The common notion is that the big agency model rules—large organisations need to work with large agencies that can match them in size and stature. However, with Greenwich Design working with a number of global, blue chip companies over the past 50 years, and, with most of my personal experience as a David rather than Goliath in the agency world, I can firmly say that this is not the case.
The article is written by Simon Wright, Managing Director of Greenwich Design, London
Design in the B2B sector is greatly overshadowed by the high-impact, big budget campaigns of its B2C counterpart, and over the years has gained a reputation for lacking the creativity and quality that the consumer marketing world has in spades. But is this really the case?