Stuart Mackay
Ergo, London
With over 25 years marketing experience, Stuart has led international brand development and innovation project for Barclays Bank, Shell, Johnny Walker, Carlsberg, The Coca-Cola Co., Speedo and Unilever, as well as smaller emerging brands. He has an MA (Cantab) and is a renowned speaker on brand issues.
Stuart is well known as having been the strategic brain behind some of the UK’s most recognised Brand Consultancies, Ogilvy & Mather, Michael Peters Group and Identica.
Ergo was founded in 1996 with the aim to seamlessly harness strategic and creative intelligence to business needs.
The Ergo team have specific expertise in analysing brand equity, consumer's needs and the business potential. Clients include BAT, Carlsberg, The Coca Cola Company, Speedo and SPI Group.