You are welcome to share your thoughts on this article written by Tony Di Donato, Managing Director of […]
We recently attended a technical packaging seminar where a diverse group of industry representatives gave a 20 minute presentation on the virtues of packaging specific to their individual areas of expertise. The focus for the night was the role of Packaging Design. It was a broad topic, which I had anticipated speakers across areas such as structural form, material innovation, print technology and brand identity. I was disappointed.
Two decades in the communication industry and how much has it changed. What I am observing in 2010, is an industry culture dominated by self-serving creative businesses with a focus on individual achievements and recognition. With an influx of agencies offering more and more services as the industry fragments.