Client Development Director of Research and Strategy,
1HQ, UK
Tom Ellis, the former managing director of Big Green Door, was brought to 1HQ earlier this year to help lead an ambitious initiative to expand the agency’s research and strategy divisions.
Ellis, who himself has worked with brands including Starbucks, Cadbury, McDonald’s, Diageo and Marks and Spencer, is now the Client Development Director of Research and Strategy at the entrepreneurial and creative agency.
Our study found that the ethical messages and ideas really resonated when consumers personally relate to the ethics being discussed.
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

