Bacio Divino’s label design by CF Napa Brand Design
29 July 2008Bacio Divino (Italian for “divine kiss”) is a boutique family-owned wine producer in Napa Valley, Calif., that asked CF Napa Brand Design to create sophisticated packaging for a new Vineyard Designate (meaning the wine is made with grapes from the specific vineyard named on the wine’s label) line of Cabernet Sauvignon-blend wines.
“While most $75-plus wines are stodgy and draw their inspiration from classic French labels, our solution was inspired instead by modern art,” notes CF Napa creative director David Schuemann. Targeted to wine connoisseurs—a demographic that is predominantly male and 35 to 60 years of age—the wine’s label features an illustration that is the backbone of the design. Also articulated in the sales sheet and six-pack shipper box, the wine’s branding has a modern sensibility and contemporary elegance.
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