
Coca-Cola (#1) takes the lead in Interbrand's 2011 Best Global Brands report for the 12th consecutive year. Another brand leader is...
5 October 2011

The leading brand consultancy has unveiled that the brand value of the best Chinese enterprises is on the rise as China's economy continues to grow.
15 September 2011

Partnering with the Betty Barclay Group, Interbrand Hamburg has developed the brand and packaging design for the newly launched perfume 'Betty Barclay CHIC.'...
26 May 2011

Interbrand, the leading brand consultancy and authors of the annual Best Global Brands ranking of the top 100 world’s most valuable brands, have turned their attention to the global retail sector...
31 March 2011

Product placement eliminates the border between today’s movies and commercials, making films look like extended adverts, packed with multiple (usually) brand products. The trend isn’t new, but over the recent years it has been really blooming, and that’s why it deserves to be...
23 February 2011

Russian subsidiary of Interbrand, the leading global agency in creating and managing brand value, in cooperation with the Kommersant DENGI weekly, announces the publication of its annual Best Russian Brands 2010 lead table.
13 December 2010

Coca-Cola, IBM, Microsoft and Google lead Interbrand's 11th annual ranking of the "Best Global Brands." Google (#4) sees a 36% increase in value over last year, bringing...
17 September 2010

In a re-branding effort, AT&T has launched a new and optimistic advertising campaign “Rethink possible” positioning themselves as a company moving forward.
21 June 2010

Using her knowledge of the beauty market, wellness and health, the Brazilian entrepreneur Cristiana Arcangeli has tapped into an absolutely new business of "alimetics®" and launched a new brand -- beauty'in®. Innovative and unlike anything that has been seen in this...
2 June 2010

Global beauty care products manufacturer Beiersdorf has improved the functionality of packaging for its Nivea For Men skincare range, now featuring the new international adapted logo by Interbrand.The...
28 September 2009
Product placement eliminates the border between today’s movies and commercials, making films...
23 February 2011
Interbrand, the leading brand consultancy and authors of the annual Best Global Brands ranking of the top 100 world’s most valuable brands, have turned their attention to the global retail sector...
31 March 2011
Coca-Cola (#1) takes the lead in
5 October 2011
The leading brand consultancy has unveiled that the brand value of the best Chinese enterprises is on the rise as China's economy continues to grow.
15 September 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

