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Agency News
Just two months ago we saw Identica announce an unprecedented form of partnership with Hyphen, and now another company -- The Brand Union -- is revealing its partner ties with Digit.
Now it seems that adding a successful digital expert to a plethora of network-owned traditional full-service ad agencies is becoming a hot trend for the world's media giants this year.
Effie Worldwide and Warc, the global online provider of ideas and evidence to marketing people, unveiled the list of the most effective marketers of the 2011, derived from almost 2,000 finalists and winning entries to 39 Effie Award competitions worldwide, which unveiled leaders in the field for the past 12 months. The Effie Effectiveness Index, which was launched in 2011, “recognizes the architects of the most effective marketing communications ideas from around the world.” The Index shows winners both by the business type category (Most Effective Marketers, Most Effective Brands, Most Effective Agency Networks, etc.) and by region.
Interbrand directors Manfredi Ricca and Rebecca Robins introduce the new term "meta-luxury" with the release of the new book "Meta-luxury: Brands and the Culture of Excellence", published in the USA in English this month.
Landor’s Moscow office will be the third new Landor office to open in 2012, following a renewed presence in Shanghai and Melbourne.
Identica and Hyphen have announced their collaborative partnership to proactively explore new ways of developing brand and products for both their existing clients and to look at generating their own product and brand IP.
Hamish joins Pearlfisher New York from international design agency Lewis Moberly. With experience gained from working alongside industry greats including Michael Peters and Mary Lewis, Hamish brings a diverse wealth of design experience, from a multitude of sectors.
Landor Associates, one of the world’s leading branding and design agencies, has promoted Peter Knapp to the newly introduced role of the global creative officer. The position is to be rotated annually, with someone different taking the reins each year. With a successful career at Landor of 19 years, Knapp will continue to be based