latest in Agency News

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  FITCH reveals Gen Z’s “Five-point path to purchase”

  Agency News  Sep 5, 2013

  Global design consultancy FITCH has conducted an international study in Europe, Russia and China to learn what influences purchasing behaviours of younger people aged 14-19, Gen Z.

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  Biweekly design news roundup: August 15-September 2

  Agency News  Sep 2, 2013

  We've chosen the most noteworthy design and branding projects released during the past two weeks.

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  Weekly package design news roundup: August 4-11

  Agency News  Aug 9, 2013

  We’ve compiled a fresh portion of great package designs which landed in our inbox earlier this week. Have an inspiring Friday, everyone!

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  Key influences on marketing/communications roles in 2013

  Agency News  Jul 31, 2013

  Our media partners at Incite Marketing and Communications have recently released a new white paper.

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  Weekly package design news roundup: July 24-July 30

  Agency News  Jul 30, 2013

  Seven latest package design and branding works from McLean Design, Pure, Cartils, jkr and Casa Rex.

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  Apple, Cadbury and Walkers named the best storytelling brands in the U.K.

  Agency News  Jul 23, 2013

  By a great story, Ed Woodcock, Aesop Strategy Director and the curator of the research, means a successful combination of a brand’s “heroic” credentials, such as being engaging, memorable, authentic, believable etc.

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  Monthly package design and branding news roundup: July 2013

  Agency News  Jul 12, 2013

  Our traditional Friday design news roundup features 12 latest packaging and branding projects that caught our attention. 

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  Five key steps to the “Path to Love”: Saatchi & Saatchi's new book researches Lovemarks

  Agency News  Jun 19, 2013

  The marketing concept, introduced by Saatchi & Saatchi's Worldwide CEO Kevin Roberts in 2004 in the namesake book Lovemarks, has gained a new deeper insight.