"This is the right structure for the next phase of our journey toward achieving our 2020 Vision."
"The Kraft brand is a perfect fit for the North American grocery business and gives it a wonderful platform on which to build an exciting future. For the new global snacks company, we wanted to find a new name that could serve as an umbrella for our iconic brands, reinforce the truly global nature of
“Winning and keeping customers is harder than ever. The online world undoubtedly presents massive opportunities for brands, however it is only through deploying precisely tailored marketing strategies that they will be able to realise this potential. Choosing the wrong channel, or simply adding to the cacophony of online noise, risks alienating potential customers and impacting
“Ten years ago when we formed the joint venture, thereby combining Sony’s consumer products knowledge with Ericsson’s telecommunication technology expertise, it was a perfect match to drive the development of feature phones. Today we take an equally logical step as Sony acquires our stake in Sony Ericsson and makes it a part of its broad
“This [acquisition of Concern Kalina] will transform Unilever’s personal care business in Russia, giving us leading positions in skin care and hair care, as well as establishing a presence in oral care. It will also strengthen and re-balance Unilever’s portfolio and competitive position in Russia, an emerging market with considerable potential and one of our
“The combination of our snack and beverage portfolios creates significant value for our shareholders through synergies driven by a common customer base and distribution platform, supplier leverage and shared infrastructure. The value of this combined portfolio has been greatest in our international markets, which share many activities; and we are now well positioned to realize
“We are excited to expand our presence in the multi-billion dollar single-cup coffee category with the introduction of Starbucks coffee K-Cup Portion Packs, which offer a convenient at-home brewing solution utilizing the popular Keurig Brewer. We plan to build Starbucks systemwide sales of K-Cup into a $1 billion business over time.” “Starbucks 40 years of
"Some in the US feared we aimed to compete with broadcasters or content creators. Actually our intent is the opposite." "We seek to support the content industry by providing an open platform for the next generation of TV to evolve, the same way Android is an open platform for the next generation of mobile." "We
