
Nike announced a collaborative project with Tama Art university design department and has recently introduced the result thereof. Japanese designers based their ideas upon the recent innovative concepts from Nike, but eventually came up with their own creations—even more...
1 March 2011

Fiat wants the concept of its new urban model to be inspired by Internet users' ideas. Continuing the celebration of 30 year-presence in Brazil, the auto maker encouraged consumers to take part in developing the new
19 July 2010

The top 8 concepts have now been chosen in the 2010 edition of Electrolux Design Lab. The 2010 competition focuses on creative solutions for compact living...
16 July 2010

Moscow-based creative agency StudioIN has come up with 2 out-of-the-box packaging concepts. The authors of the Good Milk project— Maria Ponomareva and Arthur Schreiber— suggest using aluminum cans for milk instead...
9 July 2010

Absolut loves limited editions and now has a new design by an independent artist to take up. Daniel Brokstad, a photographer and graphic designer from Melbourne, Australia has developed a bold visual work —...
9 June 2010

Designer Heo Jeong Im introduces a new way of making coffee, which is sure to reconstruct the whole world of instant drink packaging. The creator suggests selling coffee directly on a plastic stick. To have a cup of strong coffee the only thing you have to do is to put the spoon...
31 May 2010

Another one pretty smart concept of what packaging design is about - Cigarillos. This work of the Greek awarded design studio Mousegraphics, as they explain, is a conscious attempt to literally interpret the pack content: 'One spoon of...
19 May 2010

Audrée Lapierre from the FFunction agency designed a milk carton, which provides a detailed information on the product in the form of diagrams. Unlike conventional way of listing the ingredients...
12 May 2010

A group of 5 students from Westerdals School of Communication in Norway were commissioned with a task to create a new identity and packaging for a well-known Norwegian product...
10 May 2010

DDC Creative Lab agency designed bottle shape and visual solution for a new product of BevMarketing Group Inc – the cold green tea containing pomegranate juice PomeGreen Tea. The task of the agency was to create a package design, emphasizing...
29 April 2010
Yesterday, November 23, Nike announced the final 100 players participating in “The Chance,” a global search for elite amateur players to join the Nike Academy, a high performance program supported by the Premier League in England...
24 November 2010
GM, one of the largest overseas car manufacturers in China, is proud to present...
25 November 2010
Heineken USA, the official beer sponsor for the 11th Annual Latin Grammy Awards,...
13 October 2010
adidas is offering football fans a new way of...
20 April 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

