Nivea — the Whitest Cream Ever
The Nivea brand is one of the most recognized body-care brand in the world. It was founded a century ago, in 1911 by the Poland and later German company Beiersdorf after developing water-in-oil emulsifier Eucerit ("beautiful wax") to combine fats with oil for...
1 April 2010
Levi’s - First Jeans Ever
The Levi’s brand, which symbolizes the USA, was founded by two imigrants, Levi Strauss (Löeb Strauss), a merchant from Bavaria, and Jacob Davis (né Jacob Youphes), a tailor from Latvia, who came to America in mid 50s of the 19th century (the detailed story...
5 March 2010
Bacardi — Island Libre
The history of the Bacardi company started when Facundo Bacardi Masso was born in a Spanish town of Sitges (Catalonia) in October 1814. In the 1820s his older brothers moved to a port city Santiago de Janeiro, trying to escape from the recession and yellow fever, and became...
4 March 2010
Dove — the Creamiest Soap
Dove soap, which is positioned as a "beauty bar" with 1/4 cleansing cream rather than a regular soap, was introduced by Lever Brothers in 1955. The owners of the Unilever Company bought soap factory in the Netherlands, which was called De Duif (Dove) and the name of the plant...
3 March 2010
Guinness — Diageo's Flagship Beer
The Guinness beer was “born” in 1752 when Arthur Guinness inherited 100 pounds from his godfather, the Archbishop Price, and rented an unused brewery near Dublin for 100 pounds at once and 45 pounds per year for a period of 9 000 years and started a small business....
2 March 2010
Levi Strauss & Co, the Father of Jeans
The globally recognized brands Levi’s and Docker’s, as well as less popular Signature, appeared on the world marketing stage thanks to Levi Strauss, who was born on February 16, 1829 in Buttenheim, Bavaria. In 1847 he, his mother and two sisters move to America....
27 February 2010
Heineken — Beer Brand No. 1 in the Netherlands in the 20th century
The Heineken beer is one of the long-standing leaders on the global alcohol market. It was incorporated in the Netherlands almost 150 years ago, in 1864 by 22-year-old Dutchman Gerard Adriaan Heineken, who bought a local brewery De Hooiberg (The Haystack), which was...
8 February 2010
Most viewed
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
