“The steps we are announcing today [regarding exiting the Russian market] will help us continue to lower our costs and help fund our plans to drive the growth of the business. The supply chain initiatives will enable us to improve manufacturing efficiency and further adjust the utilization of our assets to evolving consumer demand. While
"This is a truly momentous year for the Coca-Cola brand as we celebrate its 125th birthday. Hailed yet again as Britain's biggest brand in March this year, Coca-Cola has enjoyed consistent strong success over the years due to its incredible heritage and of course, great taste. We believe that clear and consistent brand values combined with innovation to meet consumers' changing needs have ensured that Coca-Cola is even more relevant to consumers today than it was 125 years ago.
"Our preliminary research showed that the brand look of the company was a bit too corporate — and so, in the new identity, we walked away from all that was impersonal and went for clarity. Consumers will now think of Euroset as a friend who helps find things that they need, explains Owen Hughes, Design
“The business performance of Porsche Holding Salzburg is outstanding. It is one of the worlds most efficient and profitable automobile trading companies and will therefore significantly strengthen the Volkswagen Group’s sales activities,” Prof. Dr. Martin Winterkorn, CEO of Volkswagen Aktiengesellschaft, commented. He added that PHS had industry-leading systems and processes and enormous experience in the
“[Sponsored Stories]is a way for marketers to sponsor activities that happen throughout the News Feed”. “This is word-of-mouth marketing at scale," Facebook spokesman Jim Squires said. “It's about taking the word of mouth recommendations and endorsements that are happening across Facebook every day and increasing the distribution of those.” “The advertiser is not controlling the
"One of the unique things about Starbucks is that it has a large internal creative studio; 85 percent of the work was done in-house and then we reached out to (design and brand strategists) Lippincott for the global rollout. The logo has been about the same as in 1992 when Starbucks went public, with 165
“Sustainable sourcing can be done in a way that is fair to society and has a competitive price. This is what we are trying to say. People think that for something to be sustainable it must cost more money. The reason for this is that the initial sustainable products that came on the market were
“The Russian market is a compelling retail opportunity and we believe that Russian consumers could benefit from Walmart's value proposition.” “Since we have decided to enter the market through acquisition, not greenfield development, and since there is no clear acquisition partner in the near term, there is not a business reason to continue our Moscow