“People wait until late in their career to give back. But why wait when there is so much to be done? With a generation of younger folks who have thrived on the success of their companies, there is a big opportunity for many of us to give back earlier in our lifetime and see the
“The path to purchase is changing as more consumers are looking for savings and making decisions prior to going shopping. Advances in technology—retailer websites, mobile, social media, bloggers and Twitter—have made it easier and economic pressures have made it more necessary for shoppers to pre-plan their shopping trips. As a result, shoppers are identifying in
"We believe that with one recognizable bottle the global Heineken brand will be further strengthened. With uniformity comes even greater impact. The bottle will reinforce the new packaging visual identity which has already been applied to the contemporary tactile can and embossed glasses that were introduced in selected markets earlier this year. As the market
"Adding Wimm-Bill-Dann to PepsiCo's portfolio is financially attractive and gives us a strong, high-growth platform in the dairy category. At the same time, Wimm-Bill-Dann’s strong, value-added dairy business immediately advances our global nutrition strategy to provide consumers around the world nutritious foods and beverages that are accessible, affordable and advantaged by science." "Dairy has a
“Overall it begins with being prepared to commit to as broad and deep a reach as you can. It sends a signal to key stakeholders, including employees that you are serious about the plan. It sends a message to industry, competitors, and governments and hopefully, it will influence policy and draw attention to some of
“We can't put something in front of people if they don't care about it—not everything would work as a promotion. But now, promoted trends increase conversation about that topic by 3 to 6 times. We want to optimize for return on attention. There's 100 million tweets a day, so which matter to you? How do
“At Unilever, we go straight to the consumer to gather insights that will lead to breakthrough ideas and communication. We believe in immersing ourselves in their culture to better understand them in ways that will allow us to not just market to them but to add value to their lives, creating products they need and want. It’s
"People tell us they want to reduce their environmental impact but find it hard to change their behaviour and don't know how they can make a difference. The beauty of this plan is it covers all of our products, it covers all of our 178 countries where we operate, and on top of that it
