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Q&A with James Boulton, Creative Director of Claessens International, London

Kate Belan — Thu, 09 Feb 2012 06:00:13 +0000

A world-renowned brand and design expert with the 35-year history, with dozen of international design awards, which has repositioned Glenfiddich three times and Campari and Chivas Regal twice, — this is all about Claessens International. Company’s creative director, James Boulton, shares his vision on some latest trends in packaging design for alcoholic drinks, talks about [...]

‘Point to Know’ Technologies: a Childhood Dream Becomes Reality

Anna Rudenko — Wed, 08 Feb 2012 04:59:37 +0000

Modern technologies can provide you with almost any kind of relevant information in just a blink of an eye—searching information on a PC at a desk has already became an essential part of our life, but with the rapid development of mobile technologies, tech giants are now offering us more opportunities as we can learn [...]

What’s in a Name?

Craig Swanson — Wed, 01 Feb 2012 07:00:48 +0000

The article is written by Craig Swanson, Creative Director, Partner of Toniq LLC, USA Brand names. Where it all starts, the genesis of the new. Or if not the absolute beginning, very near. A nanosecond after the Big Bang of a product idea, a service development, a company start-up, comes the inevitable question: What do [...]

YouGov BrandIndex Unveiled Buzz Rankings for 2011

Anna Rudenko — Mon, 30 Jan 2012 04:50:05 +0000

January is the time for companies to unveil reports on how well they performed in the fourth quarter of the previous year (and the year on the whole), but this review is not about loss and profit figures. Instead, it focuses the buzz ranking, the index that might be as important for brands as financial [...]

Five Macro Trends at Work in 2012

Kathy Oneto — Mon, 23 Jan 2012 06:00:07 +0000

Have your say, share your thoughts on this article written by Kathy Oneto, Vice President, Brand Strategy at Anthem Worldwide, USA, San Francisco There are a number of macro forces at work in the world that are impacting the Movement and Progress we expect. Those are covered here. From those, we predict a number of [...]

It’s Time to Put Some Fun Back into Marketing

Ted Mininni — Fri, 20 Jan 2012 06:00:03 +0000

The article is written by Ted Mininni, the President of Design Force, Inc., USA Over the past three years, marketers have focused on delivering promotions, price cuts and additional value for consumers more than anything. This approach has been necessary to a large extent but much of it has also been done at the expense [...]

Time for Brands to Invest in Defensible Design

John Mathers — Tue, 17 Jan 2012 09:00:20 +0000

The article is written by John Mathers, CEO of Holmes & Marchant Group Louboutin v YSL; Cadbury v Nestle; and Reckitt Benckiser v Boots’ own label. It’s usual for these brands to lock horns on the shop floor, less so in the court room. Yet that’s exactly what’s been happening over recent months, with shoe [...]

British Digital and Design Agencies in 2011: Money Shortage Results in Less Creativity?

Anna Rudenko — Tue, 17 Jan 2012 04:57:51 +0000

Now that the world is facing economic headwinds as a result of the 2008 financial crisis, the design industry in the UK is experiencing very hard times. In 2011, it has changed, as many believe, for worse as compared to the situation in the field in 2010 and 2009. Design experts state that most British [...]

Celebrating Health

Darren Foley — Mon, 16 Jan 2012 06:00:36 +0000

The article is written by Darren Foley, Managing Director at Pearlfisher, London Happy January 2012! With questions on how to feed the growing global population, the obesity crisis and focus on the diets of this year’s Olympian athletes, the subject of food will be big in 2012. And of course, for consumers and food brands, [...]

2012 — a Year of Change for Russian and UK Package Design?

David Rogers — Fri, 13 Jan 2012 10:51:59 +0000

Have your say, share your thoughts on this article written by David Rogers, Owner and Creative Partner at We Are Pure, UK The past 12 months have seen packaging and brand design consultancy We Are Pure make a big impact in the Russian retail market. The team now works for five of the countries biggest [...]

Building Employee Loyalty in the Branding and Design Industry: the US Experience

Ronny Beck — Wed, 11 Jan 2012 09:00:49 +0000

The article is written by Ronny Beck, Executive Director, Account Management at Interbrand, Cincinnati, USA It might seem counterintuitive amidst the current cycle of high unemployment that employers need to work harder than ever to retain qualified and motivated employees. However, a survey by MetLife revealed that 36 percent of employees hope to leave their [...]

2012: The Year of Daggy

Greg Taylor — Tue, 10 Jan 2012 06:00:27 +0000

The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London It’s the beginning of a new year. Let’s seize the opportunity to take stock, think about the future and take a fresh outlook on 2012. What are we going to need to make the most of the months ahead? The prediction [...]

The Act of Giving

Darren Foley — Sat, 24 Dec 2011 09:00:47 +0000

The article is written by Darren Foley, Managing Director at Pearlfisher, London December. Presents are lit up in every shop window, emblazoned across every advert and in the front of everyone’s mind. Every magazine and editorial page recommends the best Christmas gifts. Over recent years, we have seen the rise of the alternative ‘charity gift’ [...]

Q&A with Darren Foley, Pearlfisher: “It is important for UK agencies to have an international outlook”

Kate Belan — Wed, 21 Dec 2011 06:00:55 +0000

Today’s Popsop interview (the last one this year) is with Darren Foley, Managing Director of Pearlfisher studio in London, a packaging design specialist with fresh approach, unique culture and a long list of happy international clients. We asked Darren about how the UK design industry came through the post-recessionary 2011 year, about overseas opportunities and [...]

The Consumer Value Equation

Nir Wegrzyn — Tue, 20 Dec 2011 05:00:38 +0000

Have your say, share your thoughts on this article written by Nir Wegrzyn, Managing Partner of BrandOpus, London On a supermarket trip in Germany recently, I became very aware of the difference between private label structuring at home and abroad. Offering a supermarket brand as an alternative choice to branded products across the majority of [...]

Top Trendsetters of 2011 in the Global Brands Community

Anna Rudenko — Fri, 16 Dec 2011 05:01:28 +0000

With less than a few weeks left before we all enter the year of 2012 (as some believe, the last one in our calendar), we are looking back at what innovations captured consumers’ attention over the past 12 months. Some of the new projects and products appeared within the trends, which emerged earlier, and some [...]

Time For a New Currency

Greg Taylor — Fri, 09 Dec 2011 08:00:36 +0000

Have your say, share your thoughts on this article written by Greg Taylor, Director of Brand Provocation at Elmwood, London General strikes are taking place in Portugal with anti-fascist and Carnation Revolution chants outside the National Assembly. In the UK, unemployment is now at 2.62 million, a 17-year high. And because there is not enough [...]

A Brand New Name

Darren Foley — Wed, 30 Nov 2011 06:00:42 +0000

Have your say, share your thoughts with other readers on this article written by Darren Foley, Managing Director at Pearlfisher, London What’s in a name? It’s so much more than a collection of letters. It is a signifier, an identifier, occupying space in the mind and in the heart. A name makes us unique and [...]

UK’s Top Family Brands 2011: Retailers Take the Lead

Anna Rudenko — Wed, 23 Nov 2011 05:01:40 +0000

Most brands are traditionally divided into groups related to a consumer’s profession, personal interests, age, sex or nationality, and this influences the choice of marketing approaches, package design or services for boosting sales or integration. But still there are some brands which manage to target probably the most diverse unit, a family, which usually includes [...]

Brand and Social Storytelling: Getting an “A” for Effort

Renée Whitworth — Mon, 21 Nov 2011 05:00:26 +0000

The article is written by Renée Whitworth, Strategic Partner at Flood Creative, New York Brands often receive accolades and envy from their marketing peers for their “storytelling” elements. The continual backlash to ‘mass’ has resulted in a plethora of artisan, semi-homemade and/or custom products for everything from denim to dog food. And they all rely [...]