Pop! Goes The Brand...
By building intimacy, relevancy and interactivity at the start, brands can create not only desirable and successful Point Of Purchase but, indeed, successful and desirable ‘Pleasure Of Purchase’ for the future.
2 September 2010
Creative Piracy
Are brand owners heeding the very real threat of creative piracy as we become ever more of an e-commerce culture?
11 August 2010
On Form?
The sporting season inevitably gets you thinking about form—not just in a horse-racing sense but when we think of the furore that erupted over the different shapes of the football balls being used in the World Cup. And whilst we all judge the tennis outfits—and particularly those of...
20 July 2010
South African Hopefuls
Prior to the World Cup we probably all had our preconceptions of what ‘the Rainbow Nation’ had to offer—a somewhat polarized picture maybe defined by poor v plenty, the townships v the much-desired, luxury holiday locations of, for example, Camps Bay. Before the staging of...
30 June 2010
Back to Play School
One of the lead stories on Popsop this week has been the results from the IKEA Playreport — an international, research-driven project investigating play and its affects on family life. It is the largest global survey ever...
10 June 2010
A True Display of Emotion
It is undoubtedly already heading for iconic status as it becomes one of the most talked about adverts of the decade. And although the GBP6 million price tag would usually be a big talking point, the cost is not the issue.Seemingly, the reason we are all talking about the new John...
18 May 2010
Industry Experts For BBC Programme
Last night Pearlfisher starred in the real life rags to riches, or corner shop to major multiple story of the now famous Mr Singh's Chilli Sauce.In the first episode of the BBC series titled,...
11 May 2010
The ‘C’ Word
Our increasingly busy, modern lives mean that convenience is more relevant and important than ever. A 24/7 society has demanded functional solutions and ready meals and takeaway packaging in the food and drink sector have largely led the design evolution.But, we are now looking for...
27 April 2010
Dedicated Designers of Fashion
I talked previously about the growing cultural synergy between art and design - with the place of the artist starting to be taken by designers whose purpose driven approach seemingly makes them more relevant and directional in our world today. Fashion Design has, of course, always been a...
20 April 2010
The 'X' Factor
The start of the really warm weather has inevitably caused a flurry of consumer spending as we all rush to the suncare aisles, the garden centre or the hardware store... Suncare, gardening, DIY are all huge market sectors in their own right but when I (probably with hundreds of others) browsed...
16 April 2010
Partners/Sponsors
Popsop announced SBA’11 juries
Brand Insider Comments
Expert Columns
Major Events
