Lights, Camera, Action
What would you say if asked to take part in a new series for primetime, mainstream (we’re talking millions of viewers) television? YESSSSSSSS? I’ll do anything so long as I can keep my clothes on – okay the clothes are negotiable? Would you like me to sell my grandmother?Suffice to...
10 May 2010
Crowdsourcing: iSnack2.0
Anyone who has had anything to do with naming – and I mean anything – ever, could tell you that iSnack2.0 is a terrible name. Awful. Abysmal. A professional would never have let that out of their head let alone out the door and onto the client’s desk. But the short-lived...
4 May 2010
What Prize Sovereignty?
No, I don’t mean what price sovereignty and no, I am not going to bang on about the UK surrendering its currency and joining the Euro. I’ve just come back from a trip to New Zealand and I was struck by the level of care and attention that has gone into the creation of its new passport, which...
26 April 2010
There Is No Such Thing as a Bad Project
Design isn’t all high-octane glamour all the time. Some of what we do, by its very nature, involves subtle enhancements that are barely discernable to the untrained eye. Often dismissed as mere tweaks, they make important differences to the way a brand feels and makes its consumers feel.For...
19 April 2010
Is a Client Brief a Straitjacket or a Springboard?
There are those in the creative community who believe the best work comes of being unfettered by commercial considerations. And, sure, we all love a boutique brand. It is nice to let your spirit roam free and to create beautiful designs for niche products that give you carte blanche to create as...
8 April 2010
No job, no cash and no future
No job, no cash and no future. It sounds like a Sex Pistols lyric from the seventies, but sadly it was an all too recent headline from one of London’s daily papers. Tens of thousands of young people feel destined never to amount to anything, according to research by charity the Prince’s...
25 February 2010
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Nostalgic brands
We talk about inspirational and iconic packaging all the time in this business, but how often can we point to a brand and say, hand on heart, that it has introduced creativity to the masses?Step forward Fairy Liquid’s cylindrical white bottle, last seen a decade...
9 February 2010
Are Strategic Planners a Good Thing or a Bad Thing?
The answer, surely, depends on the planner.There are designers and creative directors out there who view them with suspicion; who fear being constrained by reams of research and who resent what they see as their meddling. By the same token there are those that appear too frightened to think...
4 February 2010
Let's Get in Good Shape
This is the time of year when loads of people join the gym with the sworn intention of getting into shape. New year, new start and all that. It set me thinking about how design agencies could shape up for the challenges 2010 will bring.For one thing, we could all do with losing a...
14 January 2010
Coca Cola Identity: Great Deal of Creativity
Turner Duckworth's work for Coca Cola deserves every accolade it receives. Just recently it picked up a Benchmark Best of Show Award to go with its Yellow Pencils, Cannes Grand Prix for...
10 December 2009
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