Offering a product or service that meets consumers’ needs is the price of entry for any brand; however, to generate enthusiasm and motivate consumers to purchase brand marketers need to recognize and tap into the power of desire.
The next challenge for brands is to meet human and consumer needs on both a global and a more local scale. It is not just about maximizing and marketing ‘glocal’ business and products but finding new ways to scale down to meet specific needs with the creation of ever more tailored and local brand initiatives.
Did you know that nearly two-thirds of the UK’s Small and Medium-sized Enterprises are family run firms, with family businesses accounting for over 30% of GDP? And they’re not just small businesses either. Simon Wright argues on the pros and cons of having a family business – and what ‘non-family’ businesses can also learn from this.
Whatever your opinion, the influence Gen-Y will have is unquestionable. According to the Time magazine, in 2025 Gen-Y will constitute 75% of the Global workforce —a staggering statistic causing many global organisations to completely re-evaluate and re-define their employment policies.
Sometimes you have to be brave. You have to admit that your lovely (design award winning work) is not doing the job, that it is supposed to do. You have to swallow the arguments from the design critics who will say that you’ve ‘gone backwards’.
With the launch of The Source by Thierry Mugler refill recycling just got sexy. But is it really recycling or just a brand-building gimmick?
More brands are starting to voice their social and political opinions through the medium of (brand) design.
The presidential halfway point is signalling half-time for the U.S. But will this motivating line in the sand emerge as a global phenomenon as governments and brands catch their breath before pushing on into a better future?