Q&A with Gush Mundae, the founder of creative agency Bulletproof: “We have no time for mediocrity”
Gush talked to Popsop about what being young means to him, what shaped his career in the creative industry, and what should be the ‘driving force’ behind a successful brand and design business.
17 May 2012
Q&A with Toby Southgate, CEO, UK & Ireland at The Brand Union: “For an average consumer the value of brand is down to making the right choice”
CEO of TBU in the UK shares his point of view on the role of professional management in branding, argues what a real value of brand for an average consumer is, and explores the reasons behind a huge commercial success of WPP in 2011.
26 April 2012
Q&A with Hugh Robertson, Founding Partner and CEO of RPM: "We sell passion to our clients. Passion for what we do"
Our today's interviewee is Hugh Robertson, Founding Partner and CEO of the London-based marketing agency RPM , Board Director at the MAA, successful businessmen, and simply a very bright and optimistic person....
3 April 2012
Q&A with Vladimir Djurovic, CEO and founder of Labbrand, branding consultancy, China
Popsop speaker, Vladimir Djurovic of Labbrand, discusses what is 'modern China' today, how Internet censorship influences digital marketing strategies of both local and global brands in the country, and what marketers should be aware of entering China.
16 February 2012
Ted Mininni, Design Force Inc.: “Advertising brings consumers into stores but packaging either sells the product or fails to sell it at the shelf”
American packaging design industry veteran, Ted Mininni of Design Force, considers how the design providers became more 'left-brained' and analytical over years, shares the firm's 'survival strategy' for the recessionary times and recommends some good and inspiring read for the U.S. peers.
13 February 2012
Q&A with James Boulton, Creative Director of Claessens International, London
Company’s creative director, James Boulton, shares his vision on some latest trends in packaging design for alcoholic drinks, talks about their experience with Russia and discusses how globalisation influences the drinking culture around the world.
9 February 2012
Q&A with Darren Foley, Pearlfisher: “It is important for UK agencies to have an international outlook”
We asked Darren Foley, Managing Director of Pearlfisher, about how the UK design industry came through the post-recessionary 2011 year, about overseas opportunities and his vision on what's to come in 2012.
21 December 2011
Vicky Bullen, CEO of Coley Porter Bell: “I think that London is still considered a world centre of design excellence, but we are in danger of losing our creative lead this century”
Coley Porter Bell's Vicky Bullen tells about the projects with Pernod Ricard Rouss and Krupskaya Confectionery, discusses overseas opportunities for the UK design businesses and spots how to prevent Creative Britain from going in reverse.
18 November 2011
Simon Bolton, Worldwide CEO at The Brand Union: “We see Russia as being a rapidly developing market with great ambition to build international brands”
Popsop has interviewed Simon Bolton, who told about the company’s plans and strategy in Russia, as well as discussed the current state of both Russian and UK brand and design markets.
15 September 2011
Peter Knapp, Executive Creative Director, Europe and Middle East, Landor Associates: ‘I think it’s a shame that the UK government hasn’t fully realised what a powerful export British creativity actually is’
Recently Popsop has interviewed Peter Knapp, Executive Creative Director in Europe and Middle East at Landor Associates, based in the London office.
12 September 2011
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