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Sagres: the Rebuilding of a National Icon

Popsop Team — Thu, 24 May 2012 05:00:43 +0000

Within the tightly formed battleground of the Portugese beer market, the Sagres brand had not been evolved to its fullest potential, and on-shelf the brand’s erosion of quality and national pride was a threat to one of Portugal’s most iconic beers. Could beer brand experts Claessens International give Sagres back its national pride and rebuild [...]

How Bounce Balls Reached New Heights

Popsop Team — Wed, 29 Feb 2012 05:00:00 +0000

In 2007, the then newly launched Bounce Balls were criticized in The Grocer, with the Expert Verdict (Category Controller, Nisa-Today) concluding: “The packaging is nondescript and doesn’t shout out to the consumer… the products will only appeal to the health-conscious. They are also too expensive… this is a niche product… the company will find it [...]

Ziggurat Brands Created New Identity for the New Covent Garden Soup Brand

Anna Rudenko — Fri, 14 Oct 2011 05:00:11 +0000

London-based agency Ziggurat Brands has created a refreshed identity for the UK’s best-selling fresh soup brand New Covent Garden. The agency was approached with a task to develop a contemporary and appealing look of the iconic cartons to highlight the taste credentials of the soup line. The new vivid and colorful design also provides the clearest [...]

Brand Matters and Morning Developed New Brand Positioning and Identity for Greene King

Anna Rudenko — Fri, 30 Sep 2011 05:00:21 +0000

Brand consultancies Brand Matters and Morning have collaborated to create a new brand positioning and identity for Greene King, the FTSE 250 pub retailer and brewer. Task Greene King’s visual identity was fragmented (with many renditions of the ‘Greene King’ mark) and the iconography was not rooted in the heritage of the firm. Photo: New [...]

Ziggurat Brands Repositioned Walkers Sunbites

Anna Rudenko — Fri, 30 Sep 2011 04:55:33 +0000

Ziggurat Brands, a London-based brand design consultancy, repositioned the PepsiCo’s Walkers Sunbites first launched in the UK in 2007, to create a vibrant image, which would be more relevant to the product’s functional nature. When the crispy snack product first appeared on shelf, it employed the ‘health’ approach, based on the ‘wholegrain background’ and ‘goodness’ [...]

LFH Re-design Is Catalyst for Grant’s Whisky Podium Position

Anna Rudenko — Tue, 26 Jul 2011 04:52:51 +0000

In 2006, Grant’s was the fourth largest global blended whisky brand selling over four million cases annually, and operating in a highly competitive market. Whilst supported by an active marketing campaign, the brand suffered from lack of direction and it lacked a distinctive and motivating personality of its own. The brief to LFH was to [...]

Pierini Has Designed the New Identity for Bulgarian Kamenitza Beer

Anna Rudenko — Thu, 07 Jul 2011 04:54:54 +0000

The well-known Argentinean designer, who successfully updated the image of the world famous beer Beck’s, is now responsible for the visual transformation of Kamenitza, the most important Bulgarian beer. For many reasons, his agency, Pierini Partners, has grown to currently become one of the most important branding and packaging design studios in Argentina. However, their [...]

Skittles: Cat, Hitchhiker, Cage Cop

Anna Rudenko — Tue, 28 Jun 2011 05:00:15 +0000

Title: Cat, Hitchhiker, Cage Cop Advertiser/Client: Wrigley Product/Service: Skittles Advertising Agency: BBDO Canada Toronto, Canada Playing off the success of last year’s Touch the Rainbow TV commercial, we created original online content for the Canadian market that let them actually touch the Rainbow. ‘Touch the Rainbow on YouTube’ consisted of several online videos that asked [...]

Nike: Nike City Cup

Anna Rudenko — Tue, 28 Jun 2011 04:59:36 +0000

Title: Nike City Cup Advertiser/Client: Nike Product/Service: Nike Media Agency: MPG Mexico, Mexico Results and Effectiveness: • Solidified Mexico’s status as one the ‘most football fan markets’ and increased ‘Nike is a sportswear brand’ to 23.2% • Brand awareness rose 9%, +2.8 p. above goal • The Atlante Vallejo (winning team) was shown in light [...]

Kandia Dulce: American Rom

Anna Rudenko — Mon, 27 Jun 2011 05:00:09 +0000

Title: American Rom Advertiser/Client: Kandia Dulce Product/Service: Snack DM/Advertising Agency: McCann Erickson Bucharest, Romania The brief from the client: Romania’s ROM chocolate bar is the traditional Romanian chocolate. Launched in 1964 with the Romanian flag on its wrapper, it had an ageing, nostalgic consumer base and was losing ground with the young generation. In a [...]

Nike: Write the Future. Film

Anna Rudenko — Mon, 27 Jun 2011 04:59:30 +0000

Title: Write The Future Advertiser/Client: Nike Product/Service: Nike Football Entrant Company: Wieden+Kennedy Amsterdam, The Netherlands Brief Explanation. Every four years, the keys to football heaven are dangled in front of the international elite. One goal, one pass, one game saving tackle can be the difference between fame and forgotten. What happens on the pitch in [...]

Bing/Jay-Z: Decode Jay-Z with Bing

Anna Rudenko — Mon, 27 Jun 2011 04:58:01 +0000

Title: Decode Jay-Z With Bing Advertiser/Client: Bing/Jay-Z Product/Service: Decode Jay-Z with Bing Advertising Agency: Droga5 New York, USA Microsoft’s search engine, Bing wanted to connect with a younger audience and needed to make their Search and Maps technology more culturally relevant. The primary objective was to increase ‘Intent to Use’ Bing products and improve perceptions [...]

RPM Agency Creates Bowtime Bars at Strongbow Festivals

Inna Krivoruchko — Thu, 14 Apr 2011 05:00:11 +0000

For over 13 years London-based RPM agency has worked with cider brand Strongbow on their festival activation to create the Strongbow Bowtime Bar that represents a uniquely structured dance arena inviting consumers in to relax in the secret garden, dance on the spacious dance floor and enjoy a pint of Strongbow from the multiple bars provided. [...]

Exciting Blend of Music and Beer—BeerTender Touch Edition

Inna Krivoruchko — Fri, 18 Mar 2011 07:10:41 +0000

As part of its long-time partnership with Heineken Company, The Brand Union has introduced the Beertender Touch Edition: High-tech beer machine featuring 2 built-in speakers, a backlit touch keyboard, I-Pod dock, a jack outlet to connect an mp3 or mp4, and a remote control. Image: www.tounouvo.com The creative team was tasked with designing a concept [...]

Ziggurat Brands: Brief Story of 25-year Success in Brand Design

Popsop Team — Fri, 12 Nov 2010 06:00:49 +0000

Ziggurat Brands is a London-based brand design consultancy, whose works has previously been published on Popsop since 2008. The agency has 25 years of experience working with both entrepreneurial and global brands and has won a vast array of awards including the coveted DBA Design Effectiveness Award. All brands have stories to tell and Ziggurat [...]

Holmes & Marchant Designs and Redesigns Products for Grossmith

Anna Rudenko — Mon, 18 Oct 2010 05:00:37 +0000

During 2009, Holmes & Marchant was approached with a rather unusual brief: to simultaneously design a brand new product and redesign an old one. The client was Grossmith—a perfume brand that had been founded in 1835 and enjoyed almost two centuries of success, but that had closed down in the mid 1980s. Holmes & Marchant [...]

Smirnoff Ice RTD Redefined by The Creative Method

Popsop Team — Fri, 16 Jul 2010 05:00:05 +0000

The Smirnoff Ice RTD (Diageo) packaging had not been updated for over 10 years. Not only was the look and feel dated, the packaging architecture could not addequatley accomodate further brand extentions. Specialists of the award-winning Australian design firm The Ceative Method refreshed the overall look and feel of the brand line. The key aspects [...]

A New Approach for AT&T is about Possibilities

Anna Rudenko — Mon, 21 Jun 2010 05:00:18 +0000

In a re-branding effort, AT&T has launched a new and optimistic advertising campaign “Rethink possible” positioning themselves as a company moving forward. With the new campaign, AT&T is trying to focus consumers on their innovations versus comparisons among other telecommunications companies. “There’s so much innovation happening at the company that I think people don’t know,” [...]

Historic Italian Beauty Brand Oxy Redesigns Its Packaging

Anna Rudenko — Tue, 08 Jun 2010 05:00:14 +0000

Oxy is one of the most important Italian Brands of hair removal products, leader in the superfluous hair bleaching segment. With 25 years experience in the market, the Brand is perceived as effective and gentle, and now was the right time to change package design, while paying a tribute to the heritage. The current pack’s [...]

New Beck’s global identity by Pierini Partners

Popsop Team — Tue, 18 May 2010 05:01:13 +0000

After having competed against other European agencies, Adrián Pierini’s design was chosen by Anheuser Busch InBev marketing team from Belgium, to modernize the packaging. Born in 1873 in Bremen, Germany, Beck’s mixes internationality and tradition, qualities that helped the beer to become the number one selling export beer. The new layout highlights the visual elements [...]