Here is the preliminary design concept of Tropicana packaging which comes within global Pepsi's rebranding campaign.
27 October 2008
Here is the collection of smart packaging concepts by the French student of "Visual Communications" course Isabel Pancin.
22 October 2008
1 commentAyesha Mathews-Wadhwa, San Francisco based designer, expressed "what the woman wants " by creating an elegant concept for the wine labels.
22 October 2008
The graduate of Visual Communucation (Graphic Design) at Loughborough University (2003-2006), Emma Smart exhibited her works at New Blood in London. She won AD&AD Yellow Pencil for Packaging Design for the "ASDA Lunchboxes" project.From
15 October 2008
Designed by recent Penn State University grad Thomas Wilder, "Buggin' Out" bath and body products were designed to make the viewer literally "bug out" when they looked at the typography displayed along the bottle.
13 October 2008
Popsop has already written about the student works of the American talanted graphic designer Jesse Kirsch. Here is another project - the corporate identity and apckage design for Melt chocolate brand.
7 October 2008

It is one-ff portable teasticks that gives more convenient experience to users. Tea bags are attached inside the teastick so there is no need of using sticks separately for stirring nor to throw away the tea bags. You are also able to purchase different flavours individually without...
6 October 2008
5 commentsHere is an elegant Discreet concept from NY-based graphic designer Yaritza Acosta.From her Behance portfolio: "My mission with this project was to design a product that was practical and appealing to...
3 October 2008
Iced Vodka is an original packaging concept designed by Marc Praquin specially for Parisian clubbers. But the cost of product of this chilly bottle was too high, so this blilliant idea remained conceptual.
1 October 2008
Here is a wonderful work by the graphic designers Julien De Repentigny and Gabriel Lefebvre from Canada. Professional tricks with typography looks like a miracle.
1 October 2008
1 commentNike announced a collaborative project with Tama Art university design...
1 March 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

