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  • The Mixed Emotions Cocktail Bottle

    The Mixed Emotions Cocktail Bottle

    The new concept by José Luis García Eguiguren is all about selling a mix of emotions and vodka. The bottles of a weird shape render the whole range of human feelings...

    24 March 2010

  • Coke Gets Folded in the New Eco Concept

    Coke Gets Folded in the New Eco Concept

    While the bottle producers and soft drink giants are developing new approaches to make the bottles greener, 18-year old designer Andrew Kim from the USA unveils a radical concept which can make the containers yet...

    23 March 2010

  • Mythical Design for Norsk Ol Beer

    Mythical Design for Norsk Ol Beer

    Ryanna Christianson presented a beer Norsk Ol bottle design in fairy-tale style. The creator is a graphic designer and a recent graduate from the University of Wisconsin Stevens Point. She works in the areas of...

    18 March 2010

  • Stiffer Packaging for Chewing Sticks

    Stiffer Packaging for Chewing Sticks

    Packaging should protect both the product and the brand’s name. With soft and flexible chewing gum packs this could turn into a real problem, which can heavily affect the attitude toward the brand. Jon Zayat has developed a nice concept for Wrigley’s...

    12 March 2010

  • Dining in 2015

    Dining in 2015

    Ecotrends in design never fade. Here is the list of winners and finalists of the international design contest 'dining in 2015' organized by designboom and macef in 2008. 4843 creative individuals and institutions from 98 countries have participated, but only few...

    10 March 2010

  • Disposable Carton Teapot

    Disposable Carton Teapot

    Konstantin Kharlov from The British Higher School of Art and Design (Moscow) created a unique concept. A new Taylors of Harrogate disposable carton teapot will pour you some great tea any time you want and wherever you are, either at home or at work or...

    5 March 2010

  • Welcome to Heaven: Cigarette Package Design

    Welcome to Heaven: Cigarette Package Design

    While EU and US legislation have already banned smoking in public places, as well as using of attractive package designs for cigarettes, Russia still welcomes bright packs, though, containing some cautions, like "Smoking leads to diseases and death".Who knows if these 'black...

    11 February 2010

  • Dino! Bite: Fancy Concept by BQB

    Dino! Bite: Fancy Concept by BQB

    Have you ever thought how strong the dino's bite was? At BQB we're sure the bite was very strong, thus dinosaurs must have had very strong teeth.As a result of our conceptual trainings,

    9 February 2010

    1 comment
  • Nokia ‘Green’ Phone by Daizi Zheng

    Nokia ‘Green’ Phone by Daizi Zheng

    A combination of soda and phone can be ‘green’. Chinese designer Daizi Zheng proves it by introducing a new concept for the mobile phone producer Nokia. The new telephone can use only the energy of sugary drinks and be...

    12 January 2010

    5 comments
  • T-Shirt Tea: Hang Me Another Cup, Please

    T-Shirt Tea: Hang Me Another Cup, Please

    Is it possible to combine T-shirts and tea? It seems that the only thing they share is the [ti:] sound combination, but still they can be put together. Designer Soon Mo Kang proved it, having created the sweet and catching Hanger Tea concept.

    8 January 2010

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

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Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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