MEET OUR EXPERTS
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Jonathan Ford, Pearlfisher
Creative Partner,
Pearlfisher, London
Jonathan is a designer and co-founding partner of Pearlfisher. He oversees a portfolio of award-winning designs, including a high profile list of ethical, entrepreneurial and iconic brands. The outstanding commercial success of many of these design projects has led to Pearlfisher being named by the DBA as the leading design agency for Design Effectiveness in 2008.
He is also a frequent speaker at high-profile international industry events and regular contributor and commentator in the design and brand press.
In his not so spare time he helps REACH, a childhood leukaemia appeal, raises funds for Great Ormond Street Hospital, designs the odd garden, is writing a book for people with a desk job and a dream, and lives his former glorious rugby playing days through his children.
You can follow Jonathan on Twitter — @Jforddesigns -
Greg Taylor, Elmwood
Director of Brand Provocation,
Elmwood, London
Greg Taylor became founding partner in global brand design consultancy Elmwood in 1989. Born in Leeds, Elmwood now has additional offices in Edinburgh, London, Chicago, New York City, Melbourne and Singapore and remains the world’s most effective brand design consultancy having won more DBA international Effectiveness Awards than any other agency in the history of the scheme.
Now Director of Brand Provocation, Greg is the creator and facilitator of Step Change™, Elmwood's strategic tool for moving ideas forward. Clients include ASDA, Wal-Mart, Arla Foods, BBC, COI (Defra and DfT), Cable&Wireless, Comic Relief, Debbie & Andrew’s, Durex, Glasgow 2014 Commonwealth Games, McCain, and the Met Office.
Greg is also author of a blog, ‘The Daily Poke’ and a columnist on PopSop. Outside Elmwood, Greg has been a board director of the Design Business Association, chairing the DBA's International Design Effectiveness Awards strategy group. -
Chris Hart, Blue Marlin
Creative Director,
Blue Marlin, Bath, UK
Chris is Creative Director at Blue Marlin, Bath.
He takes a very strategic approach to creativity. Passionate about craft and a highly talented conceptual thinker, he couples intense attention to detail with the long view and big picture understanding of brands and branding.
His favourite projects span global spirits brands and small-scale artisan products, from Smirnoff and Johnnie Walker to Hiho and Pukka Pies.
Blue Marlin is all about Landing Big Ideas. The consultancy harnesses the energy of ideas for clients by building a deep understanding of their brands, their competitive context and how they connect with target audiences. A liberal dose of commercial nous and creative spark are then applied to bring these brands to life.
Recent clients include Unilever, Cadbury, GSK, Shell and Sainsbury’s. -
Martin Grimer, Aesop Agency
Executive Creative Director,
Aesop Agency, London
Martin has 15 years’ experience as a Creative Director, including 4 years at Blue Marlin Brand Design, London, and a stint at Coley Porter Bell. He has an industry profile built around outstanding creative work with Unilever, Cadbury, Pernod Ricard, Kimberly Clark, BAT, Nestlé and GlaxoSmithKline.
Martin also has numerous accolades under his belt, including a Clio Gold and Best of Show Award, Design Week Awards, and DBA Design Effectiveness Awards. He is a regular contributor to design and marketing publications. When he's not larking about at the office, Martin is mostly likely to be found surfing the beaches of Devon, England (although the way he goes on about it, you'd think it was Hawaii). -
Darren Foley, Pearlfisher
Managing Director,
Pearlfisher, London
Energetic, diligent and focused, Darren works best when he’s driving things forward, and every day he applies his in-depth design knowhow to the task of developing Pearlfisher for the future. As Managing Director, he runs the London studio with a straightforward and common sense style, motivating and empowering our internal teams and ensuring the business has the appropriate resources to meet our, and our clients’, ambitions.
Darren joined Pearlfisher in 2002 as Realisation Director, inventing the concept of realisation and advocating a design process in which our technical and creative teams work in harmony from the beginning. He has worked in the design industry for close to 25 years, starting out as a junior production artist, and amassing an unparalleled depth of knowledge for the discipline.
When he’s not in the studio, Darren puts his diplomacy and management skills to test on the football field – as an FA qualified coach and manager of the Parkfield Youth FC Under 10s team. -
Cheryl Swanson, Toniq LLC
Principal,
Toniq, New York
Ms. Swanson founded Toniq in 1999 after leading several design firms to world-class status with her emotions-based, visual approach to brand strategy development. At Toniq, she continues to evolve her strategic expertise by seeking new ways to connect with consumers.
Swanson’s years of trend tracking, design management and research have coalesced in a theory of “Brand Effervescence ™” an innovative approach to brand building. This image-based approach is a synthesis of cultural anthropology, consumer trends research, marketing and design, and a study of the psychology of symbolism and color.
Toniq has used this process successfully for leading consumer packaged goods product development, retail and on-line brands, including: Target, Unilever, Lycos, Kraft Foods, Gillette, Ralph Lauren, Saks Fifth Avenue, Pepsi, Con Agra, and Nestle Purina to create or redefine brand personalities and visual positioning recommendations for new products and established brands. -
Renée Whitworth, Flood Creative
Strategic Partner,
Flood Creative, New York
Renée Whitworth is a strategic partner at Flood Creative in New York. Over the last 15 years she has developed a reputation for providing unique insights that help every facet of design come together with a singular, shared focus.
Her long-term client partnerships include: Bath & Body Works, Campbell’s, Coca-Cola, Colgate-Palmolive, General Mills, Gillette, GlaxoSmithKline, Hain-Celestial, Johnson & Johnson, Kimberly Clark, Kraft, Nestle and Unilever. -
Kathy Oneto, Anthem Worldwide
Vice President, Brand Strategy,
Anthem Worldwide, San Francisco
Kathy Oneto is an experienced brand marketer with over fifteen years of marketing and general business management experience. At Anthem, Kathy has led strategic engagements with clients such as Avery, Chevron, Diamond Foods, Peet’s Coffee & Tea, PetSmart, Safeway, and Seagate.
Prior to Anthem, Kathy was co-founder and Vice President of Marketing at Attune Foods where she was responsible for defining the brand strategy and business proposition and instrumental in bringing the business to life. She leveraged her prior consumer packaged goods experience at Clorox in base brand management, new product development, and retailer marketing. Earlier in her career, Kathy worked at Young & Rubicam and Burson-Marsteller, supporting senior leadership.
Kathy graduated from the University of Virginia with a BS in Commerce and has an MBA from UC Berkeley’s Haas School of Business. -
Helge Tennø, Dinamo AS
Digital Director,
Dinamo AS, Norway
Helge is the Digital Director at Dinamo AS, one of Norway's biggest and most prominent communications agencies. He is an award-winning Designer and has several years of experience as Creative Adviser, Creative Director and Strategic Director. He has worked with some biggest Norway’s brands, including The National Lottery, Ringnes Brewery and Kraft Foods Norway.
Helge writes an acclaimed blog 180/360/720 and regularly contributes articles and content for printed and online publications. He is an international speaker discussing the future of digital as it moves from destination to integration, from platforms to everyday life. You can read his invaluable presentations here. Helge can also be followed on Twitter — @congbo
He was awarded the honorary award by the Norwegian Interactive Marketing Association (IAB) in 2010, at a ripe young age of 31. -
Alex Sanders, Kyp Plc
Head of Design,
Kyp, London
As a brand strategist, Alexandra Sanders has worked with Pernod Ricard, the NHS and Arcadia Group, for whom she developed identities and creative strategies. Alex's in-house agency list includes Landor, Superbrands, Celador International, Mildberry International and The Licensing Company with whom she worked on brand development for BP, Carling, Ernst & Young, Fairy, Bacardi and Morrison’s to name but a few.
Alex has guest featured for BBC Radio 4 as a branding expert on the Today Show and is currently heading up the global creative team at Kyp, an international marketing communications agency, with clients such as Sony, BP, American Express, Novartis, O2, BBC, Shell and the list goes on. -
Ted Mininni, Design Force Inc.
President,
Design Force Inc., USA
Ted Mininni is President of Design Force, Inc., the leading package and licensing program design consultancy to the consumer product and entertainment industries. Ted has two decades of experience in developing creative strategies for package design and licensing program design.
Ted regularly contributes thought leadership articles and insights to many noteworthy trade and marketing publications, in print and online, such as Brandweek, Adweek, Playthings Magazine, Brand Packaging Magazine, Package Design Magazine, Packaging Digest, brandchannel.com, TheDieline.com, MarketingProfs.com, License Magazine and Shelf Impact!, among others. He is also an ongoing contributor to MarketingProfs.com’s “Daily Fix” blog, POP Online and Beverage World Magazine.
Follow Ted’s ideas on his blog at Design Force Blog. -
John Nunziato, Little Big Brands
Founder and Creative Director,
Little Big Brands, New York
John founded Little Big Brands in 2001. He’s a veteran of the design and branding world, working for industry leaders such as Sterling Group and Landor since 1992.
Over the years, John has been instrumental in creating unique packaging, identity, and brand platforms for a blue chip list of clients, including: Burger King, Coca-Cola, Gillette, Johnson & Johnson, Novartis, Pfizer, Unilever, Salomon Smith Barney, and Louis Vuitton.
His work has won numerous industry awards, and has been featured in publications such as Brandweek, GDUSA, Package Design magazine, Packaging Digest, and Creativity. -
Rochelle Fainstein, Sterling Brands
Digital Marketing Manager,
Sterling Brands, New York
Rochelle Fainstein is the Digital Marketing Manager for Sterling Brands and doubles as a market researcher and writer on special projects. She has worked professionally in PR, Marketing and Advertising since 2003.
Sterling Brands is a brand strategy and package design firm, founded in 1992 and boasting an all-star roster including design guru Debbie Millman and innovation rockstar DeeDee Gordon. For more information, follow us on Facebook, @sterlingbrands on Twitter, or on the Sterling Brands blog. -
Eric Ashworth, Anthem Worldwide
Chief Strategy Officer,
Anthem Worldwide, USA
As the Chief Strategy Officer, Eric is a driving force behind the strategic growth and development of the organization, leading large-scale branding initiatives for major retailers and CPG companies across the globe.
Eric has held several senior management positions in the creative services industry, most recently at Fitch Worldwide as Chief Marketing Officer of the Americas and President of the San Francisco office.
He has led major branding assignments for clients such as CVS, Barclays Global Investors, Gap, Williams-Sonoma, Dole, Safeway, Albertsons, Colgate and Kraft Foods.
He has held brand management positions at Levi Strauss, Clorox, and Colgate-Palmolive. Eric received an MBA from the University of San Francisco and a BS in Marketing from San Francisco State University.
He has served as a guest lecturer on brand strategy at the Haas School of Business at the University of California, Berkeley. -
Max Spiegelberg, Bloom
Brand Director,
Bloom, London
Max has over 15 years expertise in branding as a consultant on brand development and innovation programs. He has worked for brands across the globe spanning a broad range of industries including FMCG, technology, pharma, agriculture and professional services. Before joining Bloom, Max worked at FutureBrand and NewEdge.
In recent years, he has lectured on brand and innovation at Brunel and Kingston universities and is currently ‘editor in chief’ of the Bloom Blog – http://bloomdesign.typepad.com.
With an honours degree in Psychology, Max has always been fascinated by the dynamics of consumers and their relationships with brands. Today’s levels of communication and connectivity are stretching the way we relate both to each other and to brands which makes for a wonderfully challenging environment. The rules of engagement are changing day by day.
Max is steering brand thinking at Bloom. Bloom is a brand agency dedicated to building brighter brands. Clients include Diageo, Nestlé, Pepsico, P&G and GlaxoSmithKline. -
Tony Di Donato, Di Donato Partners
Managing Director,
Di Donato Partners, Australia
Tony is the Managing Director of Di Donato Partners, which he founded in 1989. DiDONATO is leading the design world with its revolutionary Business Design model, which holistically brings together culture, identity and design. His company has re-designed some of Australia’s most iconic brands including Toohey’s, XXXX, Spring Valley, Peters Ice-Cream, Schweppes and the City of Parramatta.
He has recently led the newly formed Schweppes Australia organization through a purpose, values and identity program. His company has won various national and international awards in design and business over the years and is a highly respected company in the Australian market.
His curiosity and interest in ‘human creativity’ has enabled him to build a unique business culture that focuses on awakening his people. He actively mentors and advises to a variety of individuals and not-for-profit organisations in the area of identity and creative leadership. He is a member of The Robin Boyd Foundation, Heide Museum, Australian Graphic Design Association, Australian Marketing Institute, and Design Management Institute, UK.
Tony was born to Italian parents and grew up in Melbourne Australia. He attends ‘non-duality’ discussion groups, reads Jungian psychology and meditates weekly. He is married with two teenage daughters. -
Robert Passikoff, Brand Keys
Founder and President,
Brand Keys, New York
Robert Passikoff is a founder and president of Brand Keys, a global thought leader in loyalty and engagement. The company has pioneered work in the area of loyalty and engagement, creating the Customer Loyalty Engagement Index, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty Index, and the Women’s Wear Daily Fashion Brand Engagement Index.
Dr. Passikoff's best-selling book, Predicting Market Success, provided marketers with a 21st century perspective on loyalty metrics, and his new book, "The Certainty Principle", addresses consumer engagement in the new media marketplace.
In 2008, New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States”. -
Dave Timothy, Anthem Worldwide
Senior Account Director,
Anthem Worldwide, London
Before joining Anthem he worked at sales promotion and through-the-line agencies including Holmes and Marchant and also Marketing Drive, with his specific emphasis being on FMCG brands and retailers more latterly. These have included Flora, Inbev brands, ASDA and Homebase.
Dave heads up the Nestlé account team at Anthem. This covers a full range of design services across their Confectionery, Professional and Food & Beverage teams, working with brands like KitKat, Smarties, Aero and Nescafé on a regular basis. -
Fred Richards, Interbrand
Global Executive Creative Director ,
Interbrand, USA
Fred Richards joined Interbrand in 2004 and has worked in the international design industry for more than 20 years. He has been profiled in local, national and international publications such as Design Week, Communication Arts, BusinessWeek, Brandweek and Shelf Impact!.
With a degree in graphic design from Salisbury College in England, Richards has led Interbrand's creative work for Cascade, Duracell, Aspirin, Charmin, Aussie and Bounty, among others. -
David Brier, DBD International
Founder, Creative Director, Author, Design Blogger
DBD International, USA
David Brier is an award-winning creative director, designer and branding expert who has worked over the past 30 years with Estee Lauder, Revlon, Legacy Chocolates, Joanna Vargas Salon, El Paso Chile Company, New York City Ballet and numerous other companies to develop their branding, brand language and packaging.
In addition to heading up his firm, DBD International, David is also the author of “Defying Gravity & Rising Above the Noise” and is an expert blogger for Fast Company magazine. He is reachable at david@RisingAboveTheNoise.com and can be followed on twitter @davidbrier -
Ben Marshall, Landor Associates (London)
Associate Creative Director,
Landor Associates, London
Ben Marshall is Associate Creative Director of Landor’s London office.
Invading London from the North in ‘99, Ben joined Landor as a designer after a brief spell at Interbrand. He has since spent time working in a number of the Landor’s offices, including New York, Hong Kong and Milan.
Ben’s spectrum of clients during this time has been rich and varied, from large-scale corporate identity programs to international consumer goods brands, with clients including Nokia, KLM, Heinz, P&G, Diageo, Pepsico, Maybourne Hotel Group and Great Ormond Street Hospital.
Ben has a first class BA in Visual Communication, has written in various publications and sat on judging panels for D&AD. -
John Mathers, Holmes & Marchant
CEO,
Holmes & Marchant Group, UK
In 2009 John Mathers was appointed by Holmes & Marchant as managing director, now changed to CEO.
Mathers was previously CEO at Enterprise IG (now The Brand Union) and has held similar posts at Fitch and Blue Marlin. He is also a former president of the Design Business Association, and is currently on the advisory board of DOTT Cornwall.
Holmes & Marchant, founded in 1967, is part of the Media Square Group and is supported globally through the Lloyd Northover network, with partner offices in Singapore, Hong Kong and Dubai. Clients include Kraft, Unilever, Heineken, Freixenet and LVMH. -
Derek Johnston, Family (and friends)
Co Founder and Creative Partner,
Family (and friends), London
Derek is an experienced Creative leader, having worked for the last 24 years at brand communication agencies such as Siegel+Gale, Saatchi & Saatchi Design and Landor Associates, where he became board creative director. Derek has written for many of the industry journals and has lectured at universities around the UK.
His absolute passion is for consumer branding and packaged goods. Derek has worked extensively with major brand owners such as PepsiCo, P&G, Coors and Reckitt Benkiser.
In 2009 Derek Johnston co founded Family (and friends) with his partner Alex Durbridge. It's a very different take on the traditional agency model.
Working mostly from their home studio, they collaborate with highly experienced design industry professionals, having the capability to deliver creativity across mediums from packaging to print, 3d volumes to small-scale industrial design for consumer brands. -
Ronny Beck, Interbrand (Cincinnati)
Executive Director, Account Management
Interbrand, Cincinnati, USA -
Scott Lucas, Interbrand (Cincinnati)
Executive Director,
Interbrand, Cincinnati
Scott Lucas is Executive Director at Interbrand in Cincinnati. Scott’s experience spans a number of industries and continents, as he has created and implemented global packaging strategies in the U.S., Europe and Asia. -
Ben Harris, Anthem Worldwide
Brand Development Director,
Anthem Worldwide, London
Ben Harris has been with Anthem for over 6 years (formerly with DJPA Partnership), and is responsible for the strategy and brand innovation within Anthem UK, providing strategic counsel to Anthem UK clients and within the global network.
Ben is also involved in Anthem’s worldwide business development efforts.
Ben has spent over 12 years working in design and creative agencies in the UK. Prior to joining Anthem, Ben worked with leading design and communications agencies.
Ben’s brand experience includes Unilever, Premier Foods, Cadbury, H.J. Heinz, Grolsch, Warburtons and Vespa scooters amongst others. -
Alasdair Lennox, FITCH Europe and Russia
Creative Director,
FITCH Europe and Russia, London
Alasdair Lennox is Creative Director of FITCH, Europe and Russia. He is an exciting and highly skilled creative leader, who is particularly valued for his ability to use design to solve complex commercial and strategic brand challenges for international clients.
As well as creatively leading a number of key accounts for Fitch in Europe, Alasdair also shares responsibility for developing the talent mix that we have within the design teams in the London studio, ensuring the right creative skills are available to meet the changing needs of our global clients. He also runs a number of Fitch’s graduate schemes and is regularly asked to judge a number of industry awards such as D&AD.
Working closely with FITCH’s in-house Planning and Insights team, Alasdair has extensive experience developing and translating brand concepts into distinctive and memorable brand experiences. In particular, Alasdair is one of our most skilled retail consultants, having led projects for some of the world’s largest brands including Tesco, Apple, The Body Shop, Dixons and Vodafone.
Leveraging his background in environmental and 3D design, Alasdair is entirely versant across the entire spectrum of brand experience, on and off the high street, looking at how a brand’s unique personality comes to life across all points in the customer journey.
Alasdair has also led most of Fitch’s project work in Russia where his clients have included Detsky Mir, White Wind Digital, CentreObuv and Savage. Previous clients in the UK include department store Debenhams and retail environments work for HSBC and Nokia.
Alasdair graduated with an Honours Degree in Three Dimensional Design specialising in Product and Furniture, having studied at art schools in both Exeter and Barcelona, Spain.
When not at work, Alasdair is an avid cyclist and adventure-seeker, whether it be exploring the great outdoors, city hopping around the world, or on a plinth in Trafalgar Square participating in Antony Gormley’s One & Other exhibition. -
Tom Ellis, 1HQ
Client Development Director of Research and Strategy,
1HQ, UK
Tom Ellis, the former managing director of Big Green Door, was brought to 1HQ earlier this year to help lead an ambitious initiative to expand the agency’s research and strategy divisions.
Ellis, who himself has worked with brands including Starbucks, Cadbury, McDonald’s, Diageo and Marks and Spencer, is now the Client Development Director of Research and Strategy at the entrepreneurial and creative agency. -
Craig Swanson, Toniq LLC
Creative Director,
Toniq LLC, New York
Craig Swanson is Creative Director, Partner of Toniq LLC. Toniq is a brand strategy firm dedicated to creating "brand effervescence."
Mr. Swanson and the Toniq staff bring life, energy and dimension to brands by blending marketing with anthropology, sociology, the psychology of symbolism and innovative consumer research techniques. -
David Rogers, We Are Pure
Owner and Creative Partner,
We Are Pure, UK
David is the owner and creative partner of Nottingham-based packaging and brand design consultancy We Are Pure, which works with some major national brands such as Unilever, Trevor Sorbie and Blockbuster and many international/local brands, specifically, in Russia. -
Tim Crow, Synergy
Chief Executive Officer,
Synergy, London
Tim became Synergy CEO in 2007 and has consulted on major brands for over 20 years and worked in 50 countries.
Tim is a business leader of the Marketing Society and an expert in Sponsorship Strategy, Contract Negotiation, Exploitation Planning and Olympics. -
Jamey Wagner, Interbrand
Creative Director,
Interbrand, Cincinnati, USA
Jamey Wagner is Creative Director of Interbrand Cincinnati. He serves a team leader for the Design department, partnering with Strategy, Account and Implementation to ensure that visual strategies meeting marketing objectives.
Throughout his career in Atlanta, Austin and Cincinnati, Jamey has been recognized for producing award-winning design. He has experience in consumer categories including automotive, fabric and home care, food and beverage, chocolate and confections, health and beauty, entertainment, home improvement, lawn and garden, athletes/sports organizations, technology and wines/spirits.
Among clients that Jamey has worked with are Kimberly Clark, Dean Foods, Procter & Gamble, H.J. Heinz, Anheuser Busch, Inc., Campbell’s, Hiram Walker, Coca-Cola USA, Turner Home Entertainment, Tractor Supply Co., US Playing Card Co., Lowes, Fetzer Vineyards, Kraft, Walmart, Dell and Sara Lee. -
Roger Burgess, BergHind Joseph
Director of Insight,
BergHind Joseph, London
Roger joined BergHind Joseph in October 2010 to help build our strategic communications capability.
Since 2004, he has worked as a researcher, writer and consultant through his own company, Headfirst Research, and worked with BergHind Joseph on a number of important projects. Roger’s experience includes branding, thought leadership, investor relations, business development, corporate communications and culture-change projects. He has worked with organisations operating in all major sectors, and in a number of European countries. Before forming Headfirst, Roger was a Director of Pauffley. Previously, he worked in public relations and was a financial markets reporter. He is a graduate of the London School of Economics.
After years of dividing his time between France, Italy and the UK, Roger has finally settled down in London with his family. He reads voraciously and enjoys visiting new places, attempting to speak in foreign languages and shooting the breeze with interesting people over a glass of wine. -
Steve Puttock, Schawk
Managing Director,
Schawk, London
Steve Puttock is Managing Director, London at Schawk, Inc. Steve has worked extensively in production and advertising/marketing planning for the past 15 years.
Prior to working at Schawk he had senior positions at Publicis, Omnicom and DuPont, plus also ran his own successful production agency, The Network, for a number of years.
Schawk is a leading provider of brand point management services, with the skills and services that guide the life of a brand from its conception to its packaging, advertising and promotion worldwide, throughout its lifecycle. -
Nir Wegrzyn, BrandOpus
Managing Partner,
BrandOpus, London
Nir is the Managing Partner of BrandOpus, which he founded in 2006 to become one of the UK's leading design agencies. His career started in advertising, where he worked for FCB and Publicis & and ended as board account director at Lintas (Colgate/Palmolive, Lynx, Sure and Impulse as well as the Economist in Europe).
In the design and branding field, Nir spent 10 years as managing director at JKR, working on such brands as Mars, Bacardi, Heinz and Guinness. Nir studied in Israel and Switzerland, and gained an MBA from Middlesex University, London.
When not hard at work, Nir is an avid supporter of Tottenham football club, keen reader of Psychology and has an unlimited amount of strong views on almost everything. -
Mike Taylor, Interbrand (Cincinnati)
Executive Director of Strategy & Research,
Interbrand, Cincinnati
As Executive Director of Strategy & Research at Interbrand, Mike Taylor leads a dynamic team of strategic business specialists.
Mike has over 25 years in the FMCG industry with experience in Finance, Global Strategy, Branding, Innovation and Design. His broad client list includes leading branding companies and retailers across a breadth of businesses from beauty to food to hardware. -
Brian Erdman, Interbrand (Cincinnati)
Vice President/Group Account Director,
Interbrand, Cincinnati
Brian Erdman is Vice President/Group Account Director at Interbrand Cincinnati. He joined the company in 2010, bringing valuable experience and perspective from both the client and agency sides, including six years in brand management at Procter & Gamble.
Brian’s thought leadership has been featured in publications including BRANDWEEK, ADWEEK, and BrandPackaging. He can be reached at brian.erdman (at) interbrand.com or 513.421.2210. -
Graham Shearsby, Design Bridge (London)
Group Creative Director,
Design Bridge, London
Graham Shearsby is Group Creative Director of branding agency, Design Bridge. Based in Clerkenwell, he oversees the three studios in London, Amsterdam and Singapore with his team of creative directors.
Born in East London, Graham entered the creative world, unusually, straight from school back in 1979. Joining the John Blackburn Partnership as a studio junior, he received the accolade of a D&AD Yellow Pencil for Typography for Cockburns Ports in 1985.
Joining Allied International Designers in 1986, he met his future partners in what would become the fledging Design Bridge later that year. The company has grown from a handful of people to 200+ across the offices and a wealth of international awards.
Committed to design education, Graham is a member of the D&AD Education Council and a representative of the Design Advisory Panel for Creative and Cultural Skills. -
Gustavo Piqueira, Casa Rex
Founder and Creative Director,
Casa Rex, Brasil
Gustavo Piqueira heads up Casa Rex, a design agency/house with operational bases in Sao Paulo and London, delivering a broad range of strategic, original and experimental design projects for an extensive list of clients ranging from major global consumer companies such as Unilever to smaller organisations such as publishing houses, cafes, a kindergarten, an orthopedic centre and even a circus!
Gustavo has received the highest number of awards (48 in total) ever awarded to a graphic designer in the history of the ADG Graphic Design Biennial - the most prestigious graphic design award in Brazil. He has also won many acclaimed international awards such as the How Design Awards, AIGA 50|50, Communication Arts Design Awards, Pentawards and Rebrand100.
In addition to running Casa Rex, this prolific designer knows no boundaries: whether designing fonts (some of which have been distributed by the Digital Type Foundry T26); or having written ten books on diverse topics from design to football; illustrating various children's books; as well as recently conceptualizing a classic philosophy collection published by WMF I Martins Fontes (a well-known Brazilian publisher). -
Kishore Budha, 1HQ
Director of Semiotics,
1HQ, UK
Dr. Kishore Budha works as a Director of Semiotics at 1HQ, a Windsor, UK-based Brand Agency.
Kishore holds an PhD in Semiotics and Cultural Studies and an MA in International Communications from the University of Leeds. At 1HQ, Kishore brings skills and expertise in uncovering hidden social and cultural meanings for products, packaging and brands.
He has worked on semiotics projects in UK, US, India, Italy, Nigeria and China. He has previously worked with semiotics agency Sign Salad and where he engaged in semiotic and cultural analysis of products and brand communications spanning FMCG, Luxury IT Services and Education.
Kishore is an active researcher and has published book chapters in the fields of technology and popular culture besides serving on the board of three peer-reviewed journals of popular culture and philosophy. -
Peter Clarke, Product Ventures
CEO and Founder,
Product Ventures, USA
CEO Peter Clarke is a visionary entrepreneur who founded Product Ventures for the research, design and development of manufactured goods. His passion, creativity and dedication to helping shape products and packaging to enhance consumers' lives, have garnered Clarke enormous recognition for many of the most recognized global brands today.
A sought-after packaging design expert, Peter Clarke has written numerous articles on industry trends, is a frequent keynote speaker at leading conferences and serves as a judge on many prestigious awards. Most recently Brandweek Magazine called Peter Clarke, “the packaging design guru”.
He has been profiled extensively in the media including CBS’ “The Early Show”, Fox Business News and as Fast Company’s Expert Design Blogger. -
Steve Irvine, LFH
Creative Director,
LFH, London
As Creative Director, Steve oversees every creative project at LFH.
With over nineteen years’ experience in branded packaging design, Steve has a wealth of experience working on major global, pan-European and UK brands. He has designed creative solutions for major FMCG brands including Tropicana, Quaker Oats, Terry’s Chocolate Orange, Heinz and Abba Seafood. He has also led several major global redesign projects including Numico, Nurofen and Nurofen Kids, BP-TNK Lubricants and Whyte & Mackay.
He even had a hand in putting the puppy on Andrex toilet tissue!
LFH, established in 1993, is an independent branded packaging consultancy. LFH provides real and measurable expertise in its core disciplines of strategy, graphic design, structural/3D design and implementation. Based in London and Brussels, the agency works across a broad range of FMCG sectors throughout Europe - from premium drinks to household cleaners.
Clients include Carlsberg, William Grant and Sons, The Coca-Cola Company, Unilever, GSK, Baltic Beverage Holdings and The Orkla Group (Scandinavia). -
Bertrand Chovet, Interbrand (Paris)
Managing Director & Partner,
Interbrand, Paris
Bertrand has over 17 years of expertise in Branding & Packaging. He is a branding expert with wide experience in all business fields: corporate branding, fmcg branding, luxury branding, retail branding. He is renowned for leading corporations with a focus on strategy, design, sustainability and management.
Bertrand Chovet seeks to build brand distinctiveness and consumer loyalty in every single client engagement. As Managing Director of Paris, his commitment to high performance has resulted in many award-winning retail and package design programs. Bertrand has worked with Interbrand clients on extensive business issues across a wide range of sectors, from FMCG to luxury brands. -
Pete Hollingsworth, FutureBrand
Managing Creative Director, Consumer Department,
FutureBrand, London
Pete joined FutureBrand in January 2010 to spearhead the consumer packaging division. He offers a strategic, creative and design led way of thinking.
Previously a partner at Vibrandt1HQ he creatively led accounts such as Unilever, Premier Foods, Allied Bakeries and Mundipharma.
Pete has 25 years of brand design and innovation agency experience. Previously he was Managing Creative Director at Parker Williams, Managing Creative Director at Enterprise IG, Managing Director of Brown KSDP (Added Value Group), Coley Porter Bell as Creative Director, Michael Peters Plc as Design Director NPD, Craton Lodge and Knight as Design Director and Interbrand (Newell and Sorrell) as a Designer.
Pete has a BA with honours degree in Industrial Design, as well as awards, among them International Design Effectiveness Awards. -
Gaston van de Laar, CARTILS
Client Services Director,
CARTILS, Amsterdam
Gaston van de Laar is the Client Services Director for CARTILS, an international brand design agency with offices in Amsterdam and London.
Gaston has over 20 years of comprehensive design and branding experience and is overseeing all strategic and creative output and responsible for client relationships.
He frequently gives lectures on branding and publishes in leading magazines. Before joining Claessens|Cartils in 1996, he established his own design consultancy working for various companies, amongst them Shell and Heineken Breweries.
He holds a degree in Industrial Design Engineering from Delft University of Technology. -
Lianne van den Berg-Weitzel, CARTILS
Strategy Consultant,
Cartils, Amsterdam
Lianne van den Berg-Weitzel is Strategy Consultant at CARTILS, an international brand design agency with offices in Amsterdam and London. Her responsibilities include translating developments in consumer behaviour, brands and branding into brand design strategies for international companies.
Besides, she regularly gives lectures at different universities and schools, among them Delft University of Technology and the Willem de Kooning Academy in Rotterdam, and publishes in renowned international magazines.
In the beginning of 2007 she entered the advisory board of the Netherlands Packaging Center (NVC, www.nvc.nl) representing the branding and design area of the packaging supply chain. -
Stephanie Krompier, Sterling Brands
Associate Creative Director,
Sterling Brands, USA
Stephanie Krompier is Associate Creative Director at Sterling Brands. She joined the Sterling family 14 years ago when she moved to New York from New Zealand. She is proud to work for some of the world's most iconic brands, such as Burger King, Hersheys and Campbells.
She also teaches a branding/packaging class at the School of Visual Arts which aims to give students an understanding of real world design challenges like appreciating a brand's equities.
In the weekends, she gets to be a mom to her daughter, Carmen and take the family on explorations around the five boroughs. -
Jörgen Olofsson, Amore Brand Identity Consulting
Creative Director and Partner,
Amore Brand Identity Consulting, Stockholm
Jörgen is Creative Director and Partner at Amore.
Jörgen Olofsson, one of the most recognized Swedish designers, in 2000 co-founded one of the leading Swedish brand consultancies - Amore.
He started his design career 20 years ago at the Agency Guld & Grona Skogar where he worked on projects for global and local brands such as Coca-Cola, H&M, Sturebadet and LdB.
Jörgen has always applied the world-class standards and the Love At First Sight® aspect to an every project he designed and after years that principle became the core value and mission of Amore's team.
As a Creative Director and Partner, Jörgen is responsible for all creative decisions at Amore.
Under his direction Amore established the long-term collaboration with such brands as Felix, Ekstroms, ProViva and Skanemejerier. At the time the team works on successful projects for Arvid Nordqvist (HiPP baby food), Biofood, RFSU, Actavis and Swedish Match.
Due to Jörgen's inspiration and creative contribution to the team work, Amore has won numerous design awards: FAB Award, EPICA, Mobius Awards, New York Art Directors Club Award, London International Awards, Golden Oak, Silveragget and HSMA, to name a few.
Jörgen has regularly been invited to join the panel of judges for the national and international brand and design festivals and competitions. He often serves as a guest lecturer at some design schools. -
Paul Taylor, BrandOpus
Creative Director & Partner,
BrandOpus, London
Paul is a founding partner and Creative Director at BrandOpus. He is responsible for the overall creative output across a wide and varying portfolio of mostly FMCG clients.
Paul's career in design began in 1995 when he joined JKR as a graduate. Eleven years later he had established himself as a senior design director and was ready for the challenge of setting up a new agency.
Since co-founding BrandOpus in 2006, Paul and the five other partners have led the company to become the 10th biggest packaging agency in the UK, winning a range of awards, most notably a gold Design Effectiveness Award in 2011.
Besides managing a creative team of 18 designers, Paul has a keen interest in football. Although his best playing days are behind him he continues to organise the weekly BrandOpus 5-a-side kickabout.
Out of the studio, Paul enjoys spending time with his young family whilst getting stuck into his next 'grand design' DIY project. -
Adrian Goldthorpe, Lothar Böhm
Managing Director,
Lothar Böhm, London
Adrian Goldthorpe recently joined Lothar Böhm as the Managing Director following over 8 and a half years at the global brand agency FutureBrand, where he was most recently the European Head of Strategy and Innovation and lead much of the development of the global consumer branding practice.
At Lothar Böhm Adrian’s role is to lead the London office and develop new content, intellectual property and strategies for the whole group and the brands he works on.
Adrian has worked across most product sectors and countries including Brasil, Mexico, Japan, USA, Ukraine and Russia as well as most of mainland Europe and the Middle East. Some of the major clients include: former Anheuser Busch and InBev (their merger), AB InBev brands including Brahma, Beck’s, Leffe and Stella Artois, Famous Grouse (including the development of The Snow Grouse and The Black Grouse), Russian Standard Vodka, Unilever(Skip, Omo and Via), Kraft/Cadbury brands (including Hall’s, Trident, Chiclets, Dentyne and Cadbury Roses, Mini Eggs, Crème Egg, Dairy Milk and Koko by Cadbury) and others.
With regards to Russia and Central and Eastern Europe Adrian has also worked on projects for Megafon, Beeline, Faberlic, P&G (Wellaton), Korkunov, Kraft (Koruna, Cadbury & Dirol), AB InBev (Klinskoe, Bileh and Chernigivskie), Stary Melnik, Damskaya, CEDC, and Russian Standard. -
Silas Amos, JKR
Creative Director,
jones knowles ritchie, London
Silas Amos is a Creative Director at jones knowles ritchie. His background is as a packaging designer, having spent the past eighteen years working with clients such as Inbev, Unilever and Mars.
Before this, he graduated with a first class degree in information graphics, which has ultimately proved to be of oblique relevance at best.
His current role sees him generating visual planning and creative content for projects, aiming to deliver design expressions that are both creatively expansive yet single mindedly effective - in short, this means interpreting and expressing client insights and strategy through design literate eyes.
He edits the jkr branding blog.
jones knowles ritchie (JKR) is a multiple effectiveness award-winning agency for brands in crowded, competitive categories. With 20 years of experience, jkr’s unconventional design philosophy will help to get your brand noticed and chosen. -
Franco Bonadio, Identica
CEO and Executive Creative Director,
Identica, London
Franco joined Identica as CEO in January 2008 after several years as Global Creative Director of The Body Shop, where he managed the international brand strategy and multi channel campaign marketing programmes for the brand.
Franco’s experience as Design Director at Fitch, as well as the Creative Director role at Landor and Enterprise IG, ensure that Identica is at the forefront of the design business.
Franco has worked on major branding programmes for clients such as British Airways, Thomas Cook, JMC, Ernst & Young, BT, Coca-Cola, HSBC and BP. -
Don Williams, pi global
Founder and CEO,
pi global, London
Don Williams, founder and CEO of pi global, has worked in the brand id and packaging design industry for 28 years.
Don was headhunted to join the fledgling structural design company Packaging Innovation in 1984 in order to set up a branding division. pi global was subsequently born.
He is responsible for the creation and implementation of pi global’s iconistic® branding philosophy as well as the creative strategy of the business.
Don has applied his single minded, pragmatic branding approach to hundreds of brands around the world for over quarter of a century, including household names such as: head & shoulders, Olay, Pantene, Pringles, Heinz, Celebrations, Milky Way, Nurofen, Berocca, Rennie, Twinings and Strongbow.
Don is a member of The Marketing Society and an enthusiastic, often controversial, contributor to the public debate on all areas of FMCG and Healthcare branding as well as topical and contentious issues. -
Mikhail Gubergritz, BBDO Branding
Executive Creative Director,
BBDO Branding, Moscow
Mikhail Gubergritz graduated from HASGD (Higher Academic School of Graphic Design), Erken Kagarov's class, Moscow (Russia) in 2004. He has been working in the field of graphic design and branding since 1995. Mikhail specializes in logo design, visual corporated identity, branding and packaging design.
He holds position of the Creative Director at BBDO Branding since 2007. Mikhail previously worked for Interbrand Zintzmeyer & Lux Moscow, BrandAid and DesignDepot.
He won numerous awards at various competitions in the field of corporate identity, logo and packaging design.
The list of clients and projects he worked with includes: ВТБ, Intouch, Wellton Park, SABMiller, Inmarko, X5 Retail Group, Wimm-Bill-Dann, Dymov, Talosto, Snickers, Lay's, Red Apple (ММФР), Parliament, Raiffeisen Bank. -
Adrián Pierini, Pierini|Partners
CEO and Founder,
Pierini|Partners, Argentina
Adrián Pierini is the CEO and Founder of Pierini Partners brand and design agency. He possesses degree in Graphic Design from the Universidad de Buenos Aires (UBA) and teaches design at the Universidad de Palermo (UP) and UBA.
Adrián has worked for the most prestigious Argentinean graphic design studios: Avalos & Bourse (now called Interbrand), Fernández Raggio and Bridger Company.
For the last 2 years Adrián has been the Latin-American judge in Pentawards, the most prestigious international packaging design award. For over 7 years, he has been called by universities and companies from Argentina and Latin America to lead workshops and training courses on strategic branding and packaging. Also, he published several articles on packaging design on (Mexico, Colombia, the USA, Brazil, England, Spain, etc) He is an author of the book titled “Designers, Go!”.
Pierini Partners, founded in 2007, specializes in Strategic Design. The list of its main clients includes: Unilever (in the UK, Thailand, Brazil and Argentina, designs for Rexona(Sure/Degree), Axe (Lynx) and Sedal (Seda/Sunsilk)), InBev (in Bolivia, Paraguay, Bulgaria, the USA, England, Ukraine, and Argentina for Beck’s, Stella Artois, Hoegaarden, Quilmes, Pilsen, Kamenitza, Brahma, Rogan, Paceña, Taquiña, Andes, Huari, Liberty, Bicervecina El Inca, Iguana, and Patagonia), Molinos Cañuelas (flavor and by-products), Sherwin Williams (Loxon, Rexpar, Proclassic, Krylon), General Mills (Central America and the Caribbean, for Häagen Dazs, Nature Valley, and Betty Crocker), New Patagonia (in the USA and Argentina, for Aguas Premium Lauquen, Patagonian State and South Virgo), Riopaila (in Colombia, designing sugar packages), Cadbury Stani Adams (South America, for Bubbaloo, Sparkies, Chiclets, Trident), Moet Henessy ( in Argentina, for Chandon) Pernod Ricard (in Argentina, for Chivas), Embotelladora Don Jorge (in Peru, for Agua Vida). -
Mark Rylands, Reach
Creative Director,
Reach, UK
Mark Rylands has 23 years experience in brand design and packaging design. This expertise has covered a wide range of sectors from FMCG to luxury goods.
Mark is a forward thinking Creative Director who believes in the power of creating design with meaning and big ideas. This has led to personally creating brands for clients including General Mills, Daniel foods, Jordans & Ryvita, Reckitt Benckiser & Jim Beam. His responsibilities include overseeing all creative work and developing the effectiveness of the creative process.
He started his career at Lewis Moberly before joining Brand Me, Coley Porter Bell and Blue Marlin. His design work has resulted in a number of awards including DBA Design Effectiveness, FAB and LIA. In his time away from design he is a qualified FA coach for his local youth football team.
Reach is a visual brand strategy consultancy who are experts in brand design, brand positioning and brand innovation. Reach have developed a unique process and expertise in the co-creation of strategy with consumers. This helps clients like Mars, The Royal Mint and Wickes to develop meaningful packaging design that sells to the consumer with convincing results. -
Tony Lyons, Landor Associates (Hamburg)
Associate Design Director,
Landor Associates, Hamburg
Tony has over nineteen years experience within the design industry. He enjoys the challenge of creating the visual interpretation of brand values, helping to define the role that brands and corporate design play in driving company growth and business development.
Prior to joining Landor Associates in Hamburg, Tony was a founding partner in the multidisciplinary agency via 4 Design. Here he worked on a broad range of projects with a diverse range of clients, including Deutsche Bank, Haufe Mediengruppe, Steelcase and Villeroy & Boch.
Tony started his career with frog design in California, later transferring to Germany, where he helped initiate and fulfil branding and graphic design projects in Europe. At frog design he worked with various clients including IBM, Opel, Philips, Rosenthal and Steve's Ice Cream.
Born in the UK, Tony studied graphic design for four years, winning a Royal Society of Arts Design Bursary in his final year. He speaks German fluently. -
Mark Artus, 1HQ
Chief Executive Officer,
1HQ, UK
Mark has over 20 years of experience, creatively and strategically growing global brands. He spent 11 years of his career in the USA as Managing Creative Director at Fitch and Chief Creative officer at RPA, the latter sold to WPP in 2004. Before joining 1HQ in 2008, he was the Global Development Officer for Fitch, a part of WPP. Creative and entrepreneurial in his approach but very aware of commercial reality, he has had the responsibility of developing brands across multiple channels including retail, graphic communications, corporate identity and packaging design.
An advocate of the design process and its potential to drive business success, Mark has won many global design awards including “design of the decade” for his work with Chrysler. -
Maureen Lainder, Campbell Soup Co.,
Vice President of Global Advertising & Design,
Campbell Soup Co., USA
Maureen Linder has been Vice President of Global Advertising and Design at Campbell Soup Co. since January 2009. At Campbell, Ms. Linder oversees its global advertising and design, including creative development, design, digital media, and media planning and buying.
She works closely with Campbell's key business leaders and outside partners to advance its advertising excellence. She is responsible for managing Campbell's relationship with key marketing partners, including ad agencies BBDO and Young & Rubicam and its media buying agency.
She has been a Director of The Advertising Council, Inc., since May 2009. Ms. Linder serves on the Board of Trustees of the Campbell Soup Foundation, Campbell's philanthropic arm.
She earned her B.A. degree in Communications from Purdue University and her M.B.A. from the Kellogg Graduate School of Management at Northwestern University. -
Gabe Goldman, Platform
Co-founder, Design Leader
Platform, Seattle, USA
Gabe Goldman, as the design vanguard for his former full-service agency General Public, brought design, product, and experiential innovation to leading consumer products companies including: Nike, K2 Sports, Coca-Cola, Microsoft, Adidas, Jones Soda Co., Nordstrom, Levis, Ride Snowboards, Hasbro Toys and Rossignol.
Through additional stretches at Fox Racing, Publicis, Methodologie, and Ride Snowboards, Goldman has always served as a cultural conduit for companies seeking new ways to attract consumers through strategic design and viral marketing.
Gabe, born in Honolulu, has a bachelor’s degree in Visual Communication Design from the University of Washington, and lives in Seattle with his wife Sydney, and children Ginger and Kainoa. -
Adrian Collins, Ziggurat Brands
Managing Director,
Ziggurat Brands, London
Adrian Collins is the Managing Director of Ziggurat Brands, a London-based boutique brand design agency. For over 25 years, Ziggurat has worked for a wide range of global clients including PepsiCo, GSK, Unilever, Imperial Tobacco and Nestle.
Overseeing the day-to-day management of Ziggurat, Adrian is devoted to developing brands that have depth, a fundamental meaning and a truth. Most recently Ziggurat have helped create brands for Pepsi Raw, Tetley, Copella and Wall's and have won a number of awards including the coveted DBA Commercial Effectiveness award.
Ambitious and driven, Adrian is always looking for new and innovative ideas and believes strongly in the idea of brand storytelling—the notion that good brands have good stories that engage emotionally. His career path has taken him through the worlds of engineering, IT and finance and it is this broad experience that has given him a unique perspective on the brand design industry. -
Tim Holmes, 1HQ
Design Director,
1HQ, UK
Former head Design Director at Reach, Tim now holds this position at 1HQ.
He has traveled the length and breadth of the country gaining experience with agencies including Tayburn, Blue Marlin and Design Bridge and also spent a brief spell with Blue Marlin New York.
He couples an intense attention to detail with the desire to problem solve which has earned him the nickname "tim'll fix it".
Recent projects include development of fixture concepts and packaging design for Wickes' entire own label Paint range - helping them to achieve credibility with there new formulation against fierce branded competition; working with The Royal Mint to create their official London 2012 Olympics commemorative coins and packaging. past clients include General Mills, Reckitt Benckiser, United Biscuits, Diageo, Scottish & Newcastle, Superdrug and Princes Food & Drink Group.
Tim has a BA Hons from Norwich School of Art & Design, has run his own studio and has been featured in The Independent. -
Marcus Hewitt, Dragon Rouge (USA)
Chief Creative Officer,
Dragon Rouge, USA
Marcus joined Dragon Rouge as Chief Creative Officer for the USA in July 2007.
Marcus had over 20 years of experience as a design leader, building design teams for several of the world's leading agencies.
Prior to Dragon Rouge, Marcus was the Chief Creative Officer and Managing Partner of Sterling Brands where he was responsible for directing all creative work, including: brand identity, packaging and corporate identity. Marcus was with Sterling for over 13 years and was responsible for the development of their award winning creative team.
Born and raised in the UK, Marcus started his career with Pentagram in London, and helped to establish the Michael Peters Group in London, Toronto and Los Angeles. He has been responsible for major new identity and packaging programs for clients including: Burger King, Givaudan Roure, ElPaso Energy, the American Architectural Foundation, Royal Philips Electronics, The Getty Museum, Toyota, Unilever, Gillette, and Diageo, to name a few.
He is an active member and past board member of AIGA/NY and an adjunct professor at FIT and the School of Visual arts, where he shares his passion for witty solutions and intelligently simple design. His design work has received numerous awards including Clios, Mobius, and PDC. -
Giles Fitzgerald, FRUKT Communications
Trends and Insight Editor,
FRUKT Communications, London
Giles currently works as Trends and Insight Editor at FRUKT Communications, a one stop music, entertainment and lifestyle marketing agency that specialises in creating experiences and content for brands that want to engage audiences. FRUKT has worked with some of the biggest and most exciting brands, including Nokia, Coca-Cola, Gaymers and Topman.
Giles is the editor of FRUKT Source, a brand resource that offers insight into the most stimulating cultural trends surrounding music, film, fashion and the wider entertainment space. He also creates bespoke brand and entertainment insights for a wide range of global brands, including the likes of Nokia and Pernod Ricard.
His particular area of expertise is on the ongoing collaboration between brands and music. Responsible for the much-lauded Brands and Music Manifesto book, he is a regular columnist for Music Week and Platform Magazine (Sponsorship News) on the subject of branded music activity, and an established and respected commentator within the music industry. -
Manita Khuller, Ogilvy Action
Regional Trade & Shopper Marketing Director, Asia Pacific
OgilvyAction, Thailand
A total Cross functional being, Manita started her career with Unilever Personal Care and Home Care Brand Marketing (India and London) where she spent 10 years in FMCG Brand marketing and Sales management.
This was a time when seismic changes to retailing development in the UK/Western Europe were taking place and Consumer Marketing was being reinvented. Later, she was at the Gillette Company in London in UK/ European roles between 1995 and 2003 building European/Global brand marketing and trade marketing operations.
Moving over to the 'other side' to be a Director of Consulting at Glendinning Management Consultants in the UK office – she helped Blue chip clients in UK/Europe develop Sales and Marketing strategy.
The Far East beckoned and she is a Regional Director for Strategy and Planning for Ogilvy Action. Since 2005, Manita has travelled extensively in the Region working with Global clients initially with Glendinning Management Consultants and now with Ogilvy Action, Asia Pacific.
Manita’s key focus is building a successful shopper and trade marketing practice with major Global clients and Ogilvy Action capabilities in this area.
Key Specialisations include Category Management, Best Practice Trade, Consumer & Shopper Marketing, Insight & Analytics, Brand Management and Sales and Distribution strategy. -
Rowland Heming, Design Board
Business Development Director,
Design Board , Belguim
As a creative design professional with more than 40 years experience in Packaging Design for major FMCG companies throughout Europe and Eastern Europe, Rowland's function is to help and advise clients improve the effectiveness of their brand packaging.
He frequently gives training workshops to major companies, helping their marketing teams understand the dynamics of the supermarket sales environment, showing how design can improve their brand's presence on shelf and communicate effectively to consumers.
Supported by a team of more than 60+ design professionals in Eastern and Western Europe, Design Board, can bring value at all levels of the development chain, Market Understanding — Creative Development — Creative Delivery.
Rowland Heming is a co-founder of Europe’s only Package Design Association PDA-Europe (Pan European Brand Design Association — since 1990), with more that 70 Corporate members in 19 countries.
He is also a lecturer for the Executive Master’s course in Marketing and Publicity in Brussels Solvay University as well as lecturing on Package Design and Branding throughout Europe and Eastern Europe. -
Richard Morris, Identica
Managing Director and Executive Planning Director,
Identica, London
Richard joined Identica in 2009, having previously been European Regional Director for DDB, the world’s largest advertising agency.
Richard has worked across most sectors of business and with numerous blue chip brands such as Sony, Budweiser and Unilever, and Public and Governmental Organisations such as the COI, Home Office, GLA and DCMS.
He is a member of the IPA and DBA, a Business Leader of The Marketing Society, and a former Board Member of the EACA. Richard is also acknowledged as one of the industry’s foremost new business practitioners.
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