
With the recently launched ‘Project 370Z,’ Nissan North America aims to use the passion of Nissan Z fans online to create a new Nissan 370Z.
10 February 2012

Travelling around the globe and learning more about other cultures is usually rewarding, but sometimes one may find himself in tricky situations, and usually only a miracle (or really smart brains) can save him. The new campaign, launched by Singapore’s internationally acclaimed brew...
10 February 2012

In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of...
10 February 2012

To offer coffee drinkers a new opportunity to enjoy their favorite beverage, Nestlé has launched a new coffee machine, which is specially designed to appeal to Europe’s small businesses.
10 February 2012

LG and Prada have launched a new ad campaign to promote its latest smartphone, the Prada phone by LG 3.0, which was announced last year. The ads feature actor Edward Norton (Primal Fear, American...
10 February 2012

To take on rivals Kraft Foods and Coca-Cola, PepsiCo is to cut 8,700 jobs thus saving an extra $3 billion and spend it on advertising.
10 February 2012

Red Bull continues its Stratos Project which failed to launch in 2010 with a new attempt to "leap from the edge of space."
9 February 2012

Denizen, the jeanswear brand created by Levi Strauss & Co. back in 2010, is announcing a new global campaign dubbed ‘We Are Explorers,’ which will see several ambassadors of the brand travelling across the globe and collecting creative inspirations....
9 February 2012

Nike, which always chooses motivating names and slogans for its campaigns and encourages its fans to lead active lives (recently, it launched the #makeitcount movement), is now rolling out
9 February 2012

P&G USA's brands Gillette Venus and Olay have teamed up to introduce a new premium standard in shaving, the new Gillette Venus & Olay razor. Venus provides the new product with its five-blade technology, while Olay helps to avoid skin...
9 February 2012
IKEA announced the launch of its 2012 Catalog in the United States starting this...
21 July 2011
Coca-Cola Great Britain today announces its support for WWF’s fifth annual...
18 March 2011
Yesterday, February 10, 2010, Fiat launched a unique online campaign dedicated...
11 February 2011
Philips introduces the new UrbanScape and MetroScape outdoor LED...
8 September 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
