Binge-watching video content on mobile, checking social media in bed, mobile-addicted commuters, hyper-connected workers, and mobile gaming.
Reputation leaders vary by region greatly. In North America, LEGO, Amazon and Kellogg's are ranked as the top three, while there are such brands and Levi's Campbell's and Hershey on the top 10 regional list which are absent from the global one.
These are either male office workers of 18-34 or older people with children under 18 year old at home, who constantly mix their work and personal communications.
Roundup of the latest design projects that have caught our eye over the past two weeks.
Together with content marketing agency Somethin' Else and theatrical performance experts Punchdrunk, the Absolut team has created a digital quest that offers an addictive gameplay while celebrates Andy Warhol's lesser known 'silverpoint' artworks.
They seek brands that are innovative in nature, or/and engaged in social causes and philanthropy, among other reasons of switching.
The author of the best design work will also get an internship at the PepsiCo Design & Innovation Center in New York City.
Millenials, in particular, trust friend's recommendations most of all—49% of them prefer information from friends rather than ads.