Personalization is more important for UK online shoppers than brand reputation, BloomReach survey proves.
35% of the respondents say they are likely to donate more if an organization's website or other online platforms feature some "sharable" emotional stories (35%) or robust statistics (32%).
Any global fan of the brand can submit its own variant by October 13th.
The KENZO fashion house joins the celebrated line-up including Elie Saab, Issey Miyaje, Christian Lacroix, Jean Paul Gaultier, as well as Paul Smith who have designed limited-edition bottles in collaboration with the brand since 2008.
Digital Shopper Relevancy Report 2014 has revealed that the role of social media and so-called F-commerce is questionable, while traditional physical stores remain favourite destinations for global shoppers.
With this striking art project, the company is hoping to drive awareness of eco credentials of its electric car brand LEAF.
Millenials (age group between 25 and 34) were in minority among those who believed in data-driven and targeted ads, while they firmly believed in the decline of display ads.
The series will be broadcasted starting September 30 on National Geographic TV channel across nine Latin American countries.