The number of shoppers who make purchases in-store after researching an item using a smartphone on the ground has surged to 41%, while the number of "showroomers" who research a product in one physical store and buy from another online retailer has decreased from 37% to 28%.
Last Friday, on October 17, the brand held an exhibition of the most creative bar coolers redefined as art objects by the best Russia's illustrators, street artists, experts in graffiti and tattoo.
The artwork will be showcased at Artplay centre in Moscow, October 14-19, as part of the 5th annual Moscow Design Week.
This year’s ranking hasn’t come as a big surprise for the business and branding circles. However, the 2014 report has revealed some new definitions and trends worth knowing: “Age of You,” “Mecosystems,” and GAFA brands.
Overall, global consumers surveyed by GfK are more enthusiastic about using smartwatches for storing and sharing health information (about 46%). Among other functional features they would least likely to use it for wireless payments (35%).
88% of European current business leaders and 90% of future leaders agree that business should have social purpose; however, while roughly the same number of current leaders (87% or 9 in 10) agree that businesses do have social purpose now, only 19% (or 2 in 10) of future leaders agree on that.
The day before the Global Advertising Summit that took place October 9-10 in Moscow, we talked to two global top managers of IAA and the owner of MAER GROUP, one of the event's media supporters.
The new look and communications campaign will roll out in major international markets except the U.S. where the brand is owned and managed by a joint Unilever-PepsiCo partnership.