latest in Advertising

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  Coca-Cola Encourages the UK and Irish Consumers to “Share a Coke” with Personalised Bottles This Summer

  Advertising  yesterday

  Building on the success of the Share a Coke campaign in Australia, Coca-Cola rolls out the name-based promotion in the UK and Ireland.

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  Oreo’s “Wonderfilled” Campaign Celebrates the Philanthropic Power of Giving a Cookie

  Advertising  May 14, 2013

  In the new lovely cartoonish campaign dubbed “Wonderfilled,” the U.S. best-selling cookie brand is wondering what would happen if one gave an Oreo to some most blood-thirsty creatures.

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  Nissan Demonstrates How Its Unique Self-Healing Paint Works in a “Scratchy” iPad Ad

  Advertising  May 10, 2013

  Nissan promotes its unique self-healing paint technology in an iPad advertisement that enables users to literally see how the paint works when the vehicle gets scratched.

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  Google's “Here’s to the Moms” Campaign Celebrates Motherhood across the Globe

  Advertising  May 10, 2013

  Google is marking Mothers’ Day with an online campaign dubbed “Here’s to the Moms” that invites the audience to celebrate their connection with the dearest woman in their life.

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  Coca-Cola Promises to Dramatically Cut Advertising Targeted at Young Children

  Advertising  May 9, 2013

  The soda drinks maker is often accused for contributing to the children’s’ obesity, and this move is expected to clear the “fatty” image of the company that celebrates its 127th anniversary these days.

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  Fanta Launches a Global “Play Fanta” Campaign Built around a Graphic Novel

  Advertising  May 2, 2013

  Fanta combines its playful ethos and the graphic novel approach in the new global campaign, “Play Fanta,” launching across 190 markets.

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  Johnson & Johnson's Global Campaign “For All You Love” Reminds of the Lasting Values

  Advertising  Apr 30, 2013

  Johnson & Johnson is launching a new brand equity campaign “For All You Love,” aimed to tug at the heartstrings and highlight its focus on family values. The effort, developed by TBWAChiatDay, plays around the strong connections between mothers and fathers with their children and children-to-be.

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  Nokia Windows Phone Comes as a “Peacemaking” Alternative to Apple and Samsung Smartphones

  Advertising  Apr 30, 2013

  The epic smartphone war, started by Samsung against Apple, is escalating as a new member, Nokia Windows Phone, enters it with a new commercial created by Crispin Porter + Bogusky. In this new Microsoft's campaign a smartphone from Nokia comes as a nice solution to those who are tired of figuring out which phone is better, iPhone or Galaxy. Positioning Windows Phone as a smart “peacemaking” option, the commercial invites the audience to consider other choices rather than iOS and Androis-based devices.