Building on the success of the Share a Coke campaign in Australia, Coca-Cola rolls out the name-based promotion in the UK and Ireland.
In the new lovely cartoonish campaign dubbed “Wonderfilled,” the U.S. best-selling cookie brand is wondering what would happen if one gave an Oreo to some most blood-thirsty creatures.
Nissan promotes its unique self-healing paint technology in an iPad advertisement that enables users to literally see how the paint works when the vehicle gets scratched.
Google is marking Mothers’ Day with an online campaign dubbed “Here’s to the Moms” that invites the audience to celebrate their connection with the dearest woman in their life.
The soda drinks maker is often accused for contributing to the children’s’ obesity, and this move is expected to clear the “fatty” image of the company that celebrates its 127th anniversary these days.
Fanta combines its playful ethos and the graphic novel approach in the new global campaign, “Play Fanta,” launching across 190 markets.
Johnson & Johnson is launching a new brand equity campaign “For All You Love,” aimed to tug at the heartstrings and highlight its focus on family values. The effort, developed by TBWAChiatDay, plays around the strong connections between mothers and fathers with their children and children-to-be.
The epic smartphone war, started by Samsung against Apple, is escalating as a new member, Nokia Windows Phone, enters it with a new commercial created by Crispin Porter + Bogusky. In this new Microsoft's campaign a smartphone from Nokia comes as a nice solution to those who are tired of figuring out which phone is better, iPhone or Galaxy. Positioning Windows Phone as a smart “peacemaking” option, the commercial invites the audience to consider other choices rather than iOS and Androis-based devices.