latest in Advertising

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  Anti-nation Branding for Britain: It's High Time

  Advertising  Jan 29, 2013

  Unfavourable climate, lack of jobs, high prices and low salaries— that's what work immigrants to the UK would face, Ministers persuade.

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  The Post-it Brand Rolls out an Inspirational Campaign in the USA

  Advertising  Jan 29, 2013

  The older the product is, the more difficult it may be to find new ways to advertise it. Still, such a tough challenge may inspire labels to find truly great solutions...

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  Kid Rock Joins Harley-Davidson in Its 110th Anniversary Celebration

  Advertising  Jan 29, 2013

  The legendary motorbike brand Harley-Davidson teams up with “American Badass” Kid Rock to mark its 110th anniversary, which will be celebrated...

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  Diet Coke and Taylor Swift Unite

  Advertising  Jan 28, 2013

  Coca-Cola has tapped US pop country singer Taylor Swift as a new celebrity face for Diet Coke. The brand, which last year celebrated its 30th anniversary in the USA, will feature the 23-year old lady in its multi-platform campaign, which is expected to include more than just adverts. According to Ad Age, “executives close to the company noted she will not be involved in the company’s Super Bowl campaign.” Apparently, it's because the young celebrity, who is gaining her power quite fast in the entertainment business, currently doesn’t have the superstar presence of such performers as Beyonce, who has been tapped by Pepsi and will be headlining the Super Bowl halftime show sponsored by the brand.

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  IKEA Starts “The Year of Yes” in Australia, Sparks Fury among Thai Transsexuals with a New Ad

  Advertising  Jan 25, 2013

  IKEA Australia builds its new campaign on the “always say yes” philosophy.

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  Red Bull Supports Artists in the USA through Its Red Bull Curates: The Canvas Cooler Project

  Advertising  Jan 25, 2013

  Red Bull is giving wings to young people in virtually all the spheres of modern life, from extreme sports to arts.

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  Diet Coke UK Brings Its Hunk Back to Celebrate the 30th Anniversary*

  Advertising  Jan 25, 2013

  The Diet Coke brand, which this year celebrates its 30th anniversary in the UK, is launching a new campaign, designed to evoke powerful overwhelming emotions in every woman.

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  Vanessa Paradis Turned into a Spring Nymph in the New H&M’s Conscious Collection Campaign

  Advertising  Jan 24, 2013

  H&M continues to commit to a more sustainable fashion future...