latest in Advertising

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  Nokia Windows Phone Comes as a “Peacemaking” Alternative to Apple and Samsung Smartphones

  Advertising  Apr 30, 2013

  The epic smartphone war, started by Samsung against Apple, is escalating as a new member, Nokia Windows Phone, enters it with a new commercial created by Crispin Porter + Bogusky. In this new Microsoft's campaign a smartphone from Nokia comes as a nice solution to those who are tired of figuring out which phone is better, iPhone or Galaxy. Positioning Windows Phone as a smart “peacemaking” option, the commercial invites the audience to consider other choices rather than iOS and Androis-based devices.

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  Mazda Looks back at the Game Changers in Sports and Science in a New U.S. Campaign

  Advertising  Apr 29, 2013

  Mazda refers to the greatest scientific and sporting achievements in its new marketing campaign, the first one over past 13 years. The “Game Changers” effort, which will be launched in May, draws parallels between the innovations in the car industry pioneered by Mazda and the remarkable achievements of American scientists and athletes who revolutionized their disciplines.

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  Ford Australia Boldly Suggests Its EcoBoost Engine in the List of the World's Greatest Inventions

  Advertising  Apr 17, 2013

  The new promotion “Believers” encourages mindful drivers to turn to this groundbreaking solution, no matter what doubters say.

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  Philips Norelco Uses “FAQ” as an Euphemism in a Somewhat Egocentric U.S. Campaign

  Advertising  Apr 17, 2013

  The idea behind the push is that Philips Norelco helps guys become extremely attractive and build their manly confidence.

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  Sprite Urging Youth to Obey Themselves in a New Series of Ads

  Advertising  Apr 16, 2013

  The new push builds around the “Obey” message that has been used by the brand for years.

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  Michael Kors First Make-up Line Builds on Three Elements of the Brand's DNA—Sex, Sports and Glam

  Advertising  Apr 16, 2013

  In August 2013, Michael Kors is set to launch its first-ever beauty collection in collaboration with Estèe Lauder Cosmetics.  The three new lines Sporty, Sexy and Glam will have their own voice and make a harmonious trio. The release will be supported by an advertising campaign featuring prints and a TV commercial starring fashion model Karmen Pedaru, shot by the world’s celebrated photographer Mario Testino.

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  Gentleman Jack Reveals “The Order of the Gentlemen” in Its Debut Integrated Campaign in the USA

  Advertising  Apr 16, 2013

  The whisky label Jack Daniel’s is rolling out the first-ever campaign for the super premium brand Gentleman Jack Rare Tennessee Whiskey. The multiple-channel U.S. promotion dubbed “The Order of Gentlemen” is triumphing the core values of a true gentleman, which are character, purpose, integrity, generosity and restraint. All these qualities that make up the only proper code of an authentic manly behavior are integrated into the campaign.

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  Two Budweiser UK Fans Have Become Official Social Photo Reporters for the FA Cup Semi-Finals

  Advertising  Apr 15, 2013

  The initiative supports the launch of the TV advert, which will tell the story of the 2012/13 FA Cup season from a fan's perspective.