IKEA UK is unveiling a new phase of the last year's campaign focused on outdoor living solutions. The new chapter of the promotion, “Make more of your garden,” is inspiring consumers to treat and furnish their garden spaces just like any room inside the house. The major element of the latest installment is a surrealistic “thriller” music film that narrates a story of a battle between a typical English family and mischievous garden gnomes.
Diet Coke has released a new commercial as part of its collaboration with Taylor Swift, who became the brand’s ambassador earlier this year. The new 33-second commercial premiered nationally during yesterday’s “American Idol” in the USA. The spot by Droga5 New York arrives one week after Coke’s major rival, Pepsi, unveiled its spot “Mirror” for Pepsi Max starring its global brand ambassador Beyoncé.
Cadbury is launching a “bubble-inspired” campaign “The Frothybeast” to promote its new product, Wispa Hot Chocolate, across the UK. The push by Fallon London is fronted by the brand’s new fictional spokesperson, an Italian hunk with a foamy chocolate hair and beard style, who “epitomises the playful and fun nature” of the new product.
Promoting its low-calorie drink, Coca-Cola has launched two different TV campaigns for Coke Zero in the UK and the USA. While the latter continues the March Madness with its "It's Not Your Fault" message and focuses on the NCAA tournament— still a hot topic for the US audience right now, the European campaign showcases the "Taste the Possibility" ethos and offers to "taste the difference" between a regular Coke and Coke Zero.
The TV spots, developed by Wieden & Kennedy, demonstrate the manliest way of taking shower with the proper manly scented bar soap.
The viral spot gleans inspiration from the nickname of the team, 'The Blues.'
Greenpeace UK is calling the global audience to help save the world from a large amount of CO2 emissions. The environmental activist network has teamed up with London-based Man+Hatchet creative agency to launch a new video with a "change the world" idea behind it. The spot encourages people to sign a petition to European politicians asking them to vote in the coming weeks to reduce pollution from new cars.
Volkswagen has added a new portion of blue shade to its “Think Blue.” approach with the launch of the new international campaign “Think Blue.Book.”. The new promotion, which starts with an eco up! commercial, traditionally celebrates the sustainable technologies used in Volkswagen’s new fuel-efficient, low-emission models. A few other videos are set to follow in the coming months.