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Leveraging the popularity of social TV trend, subscription-TV operator SKY has launched a new service in Brazil, enabling its SKY HD subscribers to shape their viewer experience using Twitter. #SKYREC allows users to start the recording of shows and programs on the decoder with a simple re-tweet.

The legendary Italian motor scooter brand Vespa celebrates the 50th anniversary of the Vespa 50cc with a five-week digital activity, paying homage to the impact of the model on the cultural landscape of Europe.

Toyota USA previews a new social shopping app, Toyota Collaborator, that will allow potential buyers of the cars to learn more about the vehicles, customize them without visiting a dealership and even go on a virtual test-drive with friends online.

Benetton’s COLORS magazine, which explores various facets of modern life, has released its #86 issue dedicated to contemporary journalism.

Johnson’s Baby is encouraging experienced mothers in Australia and New Zealand to share some wisdom within the new “Mum to Mum Project.”
The campaign raises awareness of the discrimination of gay people in Russia and aims to spread the word in social media about the problem.

The platform has announced it is rolling out a pilot program in which 30 professional content creators will be offering 53 paid channels available in 10 countries at launch.