Mad Tips for Sport Fans by Vitaminwater
The Coca-Cola is supporting the March Madness with its Vitaminwater, Glaceau product made of distilled water with vitamins, herbs and flavors, by an online mini-campaign. This is a basketball tournament, organized by the National Collegiate Athletic Association, which...
18 March 2010
Buick: The New Class of World Class
Buick's new interactive campaign, The New Class of World Class, created by MacLaren MRM in partnership with Motion Theory and interactive studio
18 March 2010
U by Kotex Doesn't Hide the Truth
Kimberly-Clark Corporation announced the launch of U by Kotex – an innovative feminine care solution that offers bold new packaging,...
18 March 2010
Lay’s Invites Americans to Create the Happiness Exhibit
Lay’s potato chips, a brand from PepsiCo’s Frito-Lay division, launched a nationwide campaign asking Americans to help create the world’s largest “Happiness Exhibit” – a digital work of art made entirely from consumer...
16 March 2010
Kimberly-Clark’s 28 Days Campaign for Kotex
Ogilvy created “28 days” for Kotex / Day’s, the brand of feminine products for his client Kimberly-Clark Latin America. The idea is simple: the female cycle lasts 28 days and the mood of a woman changes each of them.
15 March 2010
Absolut Vodka Launches Mobile Drink Application for Google Android
Absolut Vodka launches Drinkspiration, a sophisticated drink application combining the latest mobile technology with GPS, Twitter, and Facebook. Drinkspiration is an interactive encyclopedia of recipes that helps you find and share personalized drink recommendations...
15 March 2010
Sobe Lifewater Zero Calorie: Beat ‘Em And You Just Might Meet ‘Em
Whether you’re a diehard fan or a new-to-the-game rookie, SoBe Lifewater Zero Calorie is giving college hoops fans irresistible reasons to engage this March. A new challenge of teh brand based on the results of the 2010 Division I Men’s College Basketball Tournament, and...
12 March 2010
Walkers Can Make Any Sandwiches Better… Even Geographical Ones
The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made...
11 March 2010
Zappos Puppet Show
Zappos, an online f footwear and apparel store, is happy to officially introduce its support team by creating a series of spots about them. The videos featuring puppets show how much the company cares about its customers and wants to help them 24/7. The core value of Zappos is to...
11 March 2010
Skittles Fans Mob the Rainbow
With 4 million fans, Skittles has introduced a Facebook program called Mob the Rainbow where fans are turning the web into their playground to "cause some fun."
10 March 2010
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