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Nissan Has Rolled out the ‘Project 370Z’ on Facebook

Anna Sanina — Fri, 10 Feb 2012 05:00:41 +0000

With the recently launched ‘Project 370Z,’ Nissan North America aims to use the passion of Nissan Z fans online to create a new Nissan 370Z. Photo: Nissan 370Z logo Nissan Facebook fans are encouraged to vote on potential modifications and follow along with the progress online through facebook.com/nissanperformance. “Car companies build project vehicles all the [...]

Tiger Beer’s ‘Languages’ Ads Teach How to Get of Trouble by Using Beer

Anna Rudenko — Fri, 10 Feb 2012 04:55:13 +0000

Travelling around the globe and learning more about other cultures is usually rewarding, but sometimes one may find himself in tricky situations, and usually only a miracle (or really smart brains) can save him. The new campaign, launched by Singapore’s internationally acclaimed brew Tiger Beer, revolves around this theme as well—in the ads, a young [...]

KRAFT Macaroni & Cheese Is Celebrating Valentine’s Day with a Philanthropic Effort

Anna Rudenko — Fri, 10 Feb 2012 04:53:20 +0000

In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of love. Recently, Heineken and Starbucks to [...]

Denizen to Present a Team of Young International Explorers

Anna Rudenko — Thu, 09 Feb 2012 04:54:32 +0000

Denizen, the jeanswear brand created by Levi Strauss & Co. back in 2010, is announcing a new global campaign dubbed ‘We Are Explorers,’ which will see several ambassadors of the brand travelling across the globe and collecting creative inspirations. Levi’s is known for its love for journeys, exploring distant countries and getting new experiences (Levi’s Roadwear [...]

Venus and Olay Rolling out a New Razor

Anna Sanina — Thu, 09 Feb 2012 04:52:24 +0000

P&G USA’s brands Gillette Venus and Olay have teamed up to introduce a new premium standard in shaving, the new Gillette Venus & Olay razor. Venus provides the new product with its five-blade technology, while Olay helps to avoid skin dryness with skin conditioners for shave gel bars. Photo: Chrissy Teigen with the new Gillette Venus & Olay [...]

ABSOLUT Recollects the History of London on the New Bottles

Anna Sanina — Wed, 08 Feb 2012 05:00:45 +0000

ABSOLUT has signed Gorillaz band artist Jamie Hewlett to design a new limited edition bottle for its vodka. The ABSOLUT London bottles are described as a “unique take on London’s style and fashion pioneers over the past 200 years”. Photo: ABSOLUT London bottle, from ABSOLUT Facebook page, clickable The bottles feature seven characters from the [...]

Diet Coke Has Teamed up with Celebs to Struggle for the Heart Truth

Anna Sanina — Tue, 07 Feb 2012 04:50:34 +0000

Diet Coke has teamed up with actress Minka Kelly, fashion designer Diane von Furstenberg and the National Heart, Lung, and Blood Institute’s (NHLBI) to launch The Heart Truth campaign. The campaign is aimed to raise awareness of women’s heart health educational programs. Photo: Diet Coke can design by Diane von Furstenberg, clickable A star-studded Red [...]

Subaru Continues Its ‘Dog Tested. Dog Approved’ Ad Campaign with New Spots and Apps

Anna Sanina — Mon, 06 Feb 2012 04:51:52 +0000

Subaru’s extremely popular ‘Dog Tested. Dog Approved’ ad campaign continues for the third year with a new highlight—owners and their four-legged best friends were invited to celebrate the second annual Subaru Game Day Dog Walk on February 5. To participate, people should have gone to Subaru’s Facebook page. This year, Subaru has got two new [...]

Tumblr Hiring Editorial Staff to Cover Its Blogs

Anna Sanina — Thu, 02 Feb 2012 04:54:34 +0000

The social blogging platform Tumblr is hiring writers and editors to cover the world of Tumblr. The team will be documenting the Tumblr popular services, which will result in a site’s staff blog that is to reach out for 42 million of Tumbler users. Tumblr will cover blogs of its users and creators, from www.nytimes.com, [...]

Heineken Valentine’s Day Serenade: Invite Your FB Friend on a Dade with a Personalized Song

Anna Rudenko — Thu, 02 Feb 2012 04:52:29 +0000

Can there be a more romantic gift forValentine’s Day than a serenade? Probably, not. Looking back at PUMA’s digital card presented back in 2010, Heineken has launched a Facebook app called ‘The Serenade,’ which allows the brand’s fans to create their own personalized song in one of 20 languages (the English songs goes with subs [...]

The Microsoft Advertising Story Awards Searches for Creative Stories

Anna Sanina — Wed, 01 Feb 2012 05:00:25 +0000

Microsoft that is currently promoting its Bing search engine in a new ad campaign, has announced the launch of The Microsoft Advertising Story Awards (MSAs), a creative storytelling contest for marketers from 30 countries across the world. They are invited submit a campaign idea for a brand or nonprofit of their choice using Microsoft Advertising’s storytelling platforms. [...]

Chevrolet Says ‘Let’s Do This’ and Launches an Action-Packed Super Bowl Video

Anna Rudenko — Wed, 01 Feb 2012 04:54:38 +0000

Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its stunt-filled advertising campaign dubbed ‘Let’s Do This,’ launched back in October 2011, and announces two new commercials with unconventional plot to be [...]

Facebook Getting Ready to Announce IPO Soon after the Celebration of Its 8th Birthday

Anna Sanina — Wed, 01 Feb 2012 04:50:59 +0000

Facebook celebrates its 8th anniversary this Saturday. According to people familiar with the matter, Facebook is to mark the event with the filing of an initial public offering, which could value the company at around $100 billion. Photo: Mark Zuckerberg, Facebook CEO, from online.wsj.com The web investing boom could raise as much as $10 billion [...]

Coca-Cola Has Released ‘Reasons to Believe,’ Its 8th Sustainability Report

Anna Sanina — Tue, 31 Jan 2012 05:00:20 +0000

Coca-Cola has released its eighth Sustainability Report, titled ‘Reasons to Believe’. The 2010/2011 Sustainability Report provides an in-depth review on the sustainability efforts of the company and its nearly 300 bottling partners and is based on the stakeholder feedback. For the first time, it was created in a digital format for people to access it from [...]

Pepsi Released Two Super Bowl XLVI Ads: Travels in Time and a New ‘Cola Wars’ Round

Anna Rudenko — Tue, 31 Jan 2012 04:50:34 +0000

With less than a week left before Super Bowl XLVI, which is both a major sport competition and an important advertising event, brands are bringing forth their new commercials or just teasers to hint on what the public will see in the breaks of the big game. Recently, we wrote about some of the auto [...]

Google Will Get Welsh Businesses Online

Anna Sanina — Mon, 30 Jan 2012 04:53:09 +0000

Google UK has announced the launch of a 12-month program across Wales aimed to get business online. Within the program, Google will provide businesses with 1,000 free consultations and e-skills workshops to help them set up a website or attract more audience to an existing one. Google’s research has shown that as many as 40% [...]

Coca-Cola Polar Bears Will Give Feedback on the Super Bowl

Anna Sanina — Fri, 27 Jan 2012 05:00:44 +0000

Coca-Cola brings back its animated polar bears to the Super Bowl XLVI broadcast. The company has equipped the mascots with technology including a TV, computer, smart phone and tablet device so they can join thousands of football fans and tune in to watch the big game, while drinking ice-cold Coke and chilling on their ‘snowfa’ [...]

Mozilla Has Announced a Global Ad Video Contest

Anna Sanina — Fri, 27 Jan 2012 04:51:50 +0000

Mozilla has announced a global video contest calling on users to tell the amazing story of its Firefox browser, the users and how one browser can build a brighter future for the web. Photo: Mozilla Flicks contest, from www.mozilla.org Everyone can create a video ad that would reflect the best features of Firefox and show [...]

AXE Nation Needs a Flag

Anna Sanina — Fri, 27 Jan 2012 04:50:22 +0000

AXE, the leading men deodorant brand, is celebrating 10 million of Facebook users that like the brand’s page. To mark this event, AXE has launched a creative competition AXE Nation Flag offering young people to design a flag that will symbolize the dynamic nature of the AXE brand. Photo: AXE searches for talented ambitious young [...]

Net-a-Porter Uses Augmented Reality to Unveil a New Collection by Karl Lagerfeld

Anna Sanina — Thu, 26 Jan 2012 04:50:14 +0000

Yesterday, Net-a-Porter, an online luxury retailer launched a new collection designed by Chanel creative director Karl Lagerfeld that was announced at Le Web in Paris in the end of the last year. Five augmented reality-enhanced shopping events across the globe took place at window locations in Paris, New York, London, Berlin and Sydney. Photo: ‘Window shop’ [...]