
Microsoft has announced the launch of The Microsoft Advertising Story Awards, a creative storytelling contest
1 February 2012

Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its...
1 February 2012

Facebook celebrates its 8th anniversary this Saturday. According to people familiar with the matter, Facebook is to mark the event with the filing of an initial public offering, which could value the company at around $100 billion.
1 February 2012

The 2010/2011 Sustainability Report provides an in-depth review on the sustainability efforts of the company
31 January 2012

With less than a week left before Super Bowl XLVI, which is both a major sport competition and an important advertising event, brands are bringing forth their new commercials or just teasers to hint on what the public will see in the breaks of the big game. Recently, we wrote about
31 January 2012

Google UK has announced the launch of a 12-month program across Wales aimed to get business online. Within the program, Google will provide businesses with 1,000 free consultations and e-skills workshops to help them set up a website or attract more audience to an existing...
30 January 2012

Coca-Cola brings back its animated polar bears to the Super Bowl XLVI broadcast.
27 January 2012

Mozilla has announced a global video contest calling on users to tell the amazing story of its Firefox browser, the users and how one browser can build a brighter future for the web.
27 January 2012

AXE, the leading men deodorant brand, is celebrating 10 million of Facebook users that like the brand’s page. To mark this event, AXE has launched a creative competition AXE Nation Flag offering young people to design a flag that will symbolize the dynamic nature of the AXE...
27 January 2012

Yesterday, Net-a-Porter, an online luxury retailer launched a new collection designed by Chanel creative director Karl Lagerfeld that was announced at Le Web in Paris in the end of the last year. Five augmented...
26 January 2012
Puma brings fun and irreverence to the sports sphere once again with the launch...
25 February 2011
Facebook announced the launch of its collaboration with National Federation of...
28 September 2011
Inspired by the popularity of Japan's Morning Banana Diet, Dole's Go Bananas...
5 January 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

