latest in Social Media

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  YouTube Launches Paid Subscription Service Starting $0.99 per Month

  Social Media  May 10, 2013

  The platform has announced it is rolling out a pilot program in which 30 professional content creators will be offering 53 paid channels available in 10 countries at launch.

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  BuzzFeed Has Teamed up with Starbucks to Launch the “Reaction Cam”

  Social Media  May 10, 2013

  The new feature called a “reaction cam” allows to create round GIFs using a cam so that readers can share their real-time visual feedback on the posts.

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  Facebook to Include Video Ads in Newsfeeds in July

  Social Media  May 8, 2013

  The video ads are reported to appear in the users’ newsfeeds in July, marking the social media’s giant entrance to the growing online video advertising market.

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  MasterCard Australia Discovers the Pulse of Sydney

  Social Media  May 3, 2013

  MasterCard is listening to the beat of Australia’s capital with the new tool, Sydney Pulse, that enables people to see what topics are trending in the capital of Australia at the moment.

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  Red Bull UK Invites Fans to Solve Puzzles on Pinterest as Part of the "Imaginate" Project

  Social Media  Apr 29, 2013

  Red Bull UK uses Pinterest in its new micro-project Imaginate dedicated to cyclist Danny MacAskill and his excellent skills. The brand is inviting pinners to solve a series of puzzles based on the Imaginate videos that celebrate Danny’s talent and the power of will.

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  Facebook Testing Paid Messages to Non-friends That Bypass Privacy Settings

  Social Media  Apr 9, 2013

  Facebook is continuing to trial the paid messages service that allows users to contact those who are outside their circle of friends. Normally, private messages sent by non-friends would get filtered to the Other folder, but now those who pay a fee can send it directly to the Inbox. The profits generated through the new service will go to Facebook—the company is not planning to share them with the celebrity users, who are the major element of the scheme.

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  Facebook Adds Surrealism to Life in a New U.S. Spot for Home

  Social Media  Apr 8, 2013

  Facebook is promoting its Home for Android interface in a new ad that aired in the USA during the Final Four on CBS on Saturday. The “Airplane” commercial by Wieden+Kennedy celebrates Home's virtue which lies in enabling Facebook users to stay connected with friends anywhere and anytime, without making extra clicks on their mobile devices.

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  Facebook Has Presented its “Home” and Announced the Facebook-Focused Phone HTC First

  Social Media  Apr 5, 2013

  The new product is not a new operating system or a smartphone, but a “family of apps that puts your friends at the heart of your phone.”