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The platform has announced it is rolling out a pilot program in which 30 professional content creators will be offering 53 paid channels available in 10 countries at launch.
The new feature called a “reaction cam” allows to create round GIFs using a cam so that readers can share their real-time visual feedback on the posts.
The video ads are reported to appear in the users’ newsfeeds in July, marking the social media’s giant entrance to the growing online video advertising market.
MasterCard is listening to the beat of Australia’s capital with the new tool, Sydney Pulse, that enables people to see what topics are trending in the capital of Australia at the moment.
Facebook is continuing to trial the paid messages service that allows users to contact those who are outside their circle of friends. Normally, private messages sent by non-friends would get filtered to the Other folder, but now those who pay a fee can send it directly to the Inbox. The profits generated through the new service will go to Facebook—the company is not planning to share them with the celebrity users, who are the major element of the scheme.
Facebook is promoting its Home for Android interface in a new ad that aired in the USA during the Final Four on CBS on Saturday. The “Airplane” commercial by Wieden+Kennedy celebrates Home's virtue which lies in enabling Facebook users to stay connected with friends anywhere and anytime, without making extra clicks on their mobile devices.
The new product is not a new operating system or a smartphone, but a “family of apps that puts your friends at the heart of your phone.”