
dENiZEN, introduced by Levi Strauss primarily as a brand for Asia-Pacific region, but later taken to the U.S. as well, has launched a new program targeted at ambitious young people, willing to
29 August 2011

Coca-Cola is encouraging consumer experiments with its tastes by presenting its new Coca-Cola Freestyle application on...
26 August 2011

Nivea, which is celebrating its 100-year anniversary this year, is launching an integrated marketing promotion under the strapline ‘A million moments of closeness’ in the UK. The new...
26 August 2011

Nissan revealed it’s to launch a multi-platform ‘Most _____ per dollar’ marketing campaign in North America to support it new 2012 Nissan Sedan, which is on sale now at Nissan dealers nationwide.
26 August 2011

Unilever has launched a its corporate-branded Facebook page to communicate directly with the UK consumers on its key brands and get feedback on initiatives.
25 August 2011

Wrigley is aimed to recruit more players to join the alternative-reality game called ‘The Human Preservation Project’.
24 August 2011

Facebook has finally introduced the long-awaited changes to its user functionality which helping users to avoid being tagged in undesirable photos. With this step, Facebook is close at Google+’s heels.
24 August 2011

adidas Originals and Diesel—two brands, which represent bold spirit and innovative style,— have released a new collection...
24 August 2011

Royal Philips Electronics has just announced the winner of the 2011 Light World Tour,
23 August 2011

Starbucks, with help of Apple, continues to improve and extend its iTunes Pick of the Week program. Now it will include iPhone applications, extended samples of books from the iBookstore, TV episodes and other media types.
23 August 2011
Gruppo Campari’s Cabo Wabo Tequila has kicked off a new marketing campaign...
12 October 2011
Google search data revealed that people tend to turn to internet and online...
1 September 2011
Levi's® kicks off the search for the second-ever...
17 January 2011
Puma unveiled a new tool for rating popular things within the
3 January 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

