
Benetton, the international apparel brand, which is spreading the idea of love and unity across the globe with its hilarious promotional projects along with selling brightly colored sweaters and...
17 November 2011

General Electric has launched a new online campaign in China to show how inspiring ideas and local mythology can become an innovative reality. The campaign features a series of animated films that draw from ancient Chinese fables ‘Future Folklore’ created by
17 November 2011

Visa is introducing a new brand titled V.me by Visa offering a digital wallet service. V.me is a secure way for consumers to pay online as well as in person with a PC, tablet, or mobile device using Visa and non-Visa accounts.
17 November 2011

Google Music was officially launched yesterday to challenge other popular music platforms like iTunes or Netflix. Google music offers people a new way of listening to music—everywhere and in personalized ways. ...
17 November 2011

Skype has launched a new Facebook app for its users to say ‘happy birthday’ in a new way rather than simply post on their friends wall.
16 November 2011

Delicious food is just one side of gastronomy, which also has a much more unpleasant facet, waste. Unilever Food Solutions commissioned a new World Menu Report entitled 'Sustainable Kitchens: Reducing Food Waste' (
16 November 2011

Google is to unveil today an online music download store featuring songs from three major music companies.
16 November 2011

The ‘I (you) can do everything’ motif has been heavily employed in a range of recent campaigns including Old...
16 November 2011

Google’s secret laboratory that has been under discussion for a long time is leaking information. The clandestine experiments such as development of helper robots and Internet-enabled refrigerators as well as space elevators are being conducted in a lab that really exists and...
15 November 2011

Starbucks is officially kicking off its Christmas campaign by introducing the whole pack of festive offerings. Last week, the brand introduced its Cup Magic application, encouraging consumers in the U.S and Canada to animate...
15 November 2011
The UK division of Spanish auto brand Seat, which loves music as much as cars (and proves it all the time by launching new projects...
18 July 2011
Along with providing entertainment to millions of users, online services help people around the...
8 March 2012
To increase its online presence, Evian has launched a new global digital platform, www.evian-thesource.com that offers visitors exclusive content that is aimed to “awaken their sense of wonder.”
24 May 2012
What happens when the Internet giant like Google gets its hands over art—real...
2 February 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

