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Sustainable Brands Conference 2012
  • Pepsi Launching Its First Global Campaign Called 'Live for Now'

    Pepsi Launching Its First Global Campaign Called 'Live for Now'

    Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way.

    1 May 2012

  • The New LG Cloud Allows Seamless Access to Digital Content

    The New LG Cloud Allows Seamless Access to Digital Content

    LG Electronics has opened the beta version of LG Cloud service today, on May 1. The service provides wireless connectivity and streaming access to all digital content across various electronic devices.

    1 May 2012

  • ABSOLUT Launches London Microsite created by Holler Agency

    ABSOLUT Launches London Microsite created by Holler Agency

    ABSOLUT LONDON campaign is stepped up today with the launch of a new dedicated microsite created by London-based creative agency Holler. The site – The ABSOLUT Spirit of London – will run for three months, expanding the brand's digital presence and developing existing collaboration with leading graphics artist Jamie Hewlett.

    1 May 2012

  • Kellogg’s Special K Launches a New Campaign in Australia to Help Women Prepare for Snack Attack

    Kellogg’s Special K Launches a New Campaign in Australia to Help Women Prepare for Snack Attack

    Clothing, footwear and accessory giants often team up with fashion designers to create a new collection, but collaborations of food brands and fashion are not that frequent. This fact makes people want to get such products even more. In Australia, Kellogg’s cereal brand...

    30 April 2012

  • Nike and Skype Are Playing Face Games

    Nike and Skype Are Playing Face Games

    Nike and Skype have launched new activations revolving around human faces. The online ‘Free Face’ game, which was kicked off by Nike in Japan, is designed to promote Nike iD,...

    30 April 2012

  • L'Oréal USA Celebrates Women in Digital

    L'Oréal USA Celebrates Women in Digital

    L'Oréal USA is proud to announce the L'Oréal Women in Digital Program, a new initiative that will celebrate and nurture women working in technical and digital roles. L'Oréal Women in Digital will promote the design...

    27 April 2012

  • LinkedIn Releases an iPad App

    LinkedIn Releases an iPad App

    The professional network LinkedIn, which has 150 million members worldwide, finally gets an iPad application, which allows users to check the news, keep up-to-date with groups, get business intelligence and insights, links and job offers now from their Apple tablet as well. The...

    27 April 2012

  • Google Has Got behind the 'Against Violent Extremism' Network

    Google Has Got behind the 'Against Violent Extremism' Network

    There are no bad experiences since we always can leverage the lessons that life provides us to avoid mistakes in the future. Growing violent...

    26 April 2012

  • Nestlé Professional Educates Aspiring UK and Ireland Chefs

    Nestlé Professional Educates Aspiring UK and Ireland Chefs

    When you eat out, the environment of the space and cooking service is as much important as the quality of food. Nestlé Professional, the Nestlé business that supplies the food and beverage service out-of-home industry, has committed to help younger generation of chiefs learn...

    26 April 2012

  • Schick Intuition Brand Launches The Simplicity Project

    Schick Intuition Brand Launches The Simplicity Project

    Schick Intuition brand discovered from the '2012 Simplicity Survey,' created by Schick Intuitionand Wakefield Research, that women need to simplify their lives. Since then, the brand has set out to make women's lives easier with the launch of The Simplicity Project program that...

    26 April 2012

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Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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