
Wrangler has unveiled its new SS2012 collection on its official European website, using the old but winning approach—the interactive showcase, which allows users to drag and...
25 January 2012

LEGO has launched an online platform for those passionate about building LEGO and sharing it with other fans. Called ReBrick, the social media platform is open for fans ages 13 and up.
25 January 2012

Heineken USA is going to celebrate Black History Month with a creative twist—the alcohol brand is inviting its loyal fans to take part in its Black History Month Art competition for a chance to get their pieces showcased as part the brand’s themed marketing campaign, which...
24 January 2012

Modern supermarkets seem to have just everything you may want, but still there’s a plethora of newly invented goods, which are not sold there—yet. Walmart is giving its consumers a truly one-of-a-kind opportunity to sell their own products in select retailer’s stores across...
24 January 2012

Walkers has kicked off a new promotion dubbed ‘What’s That Flavour?’ and dedicated to the launch of three new flavours, inspired by much-loved British ingredients and recipes. The brand encourages the British consumers to try and guess the flavours for a chance to be...
23 January 2012

Microsoft will be promoting its search engine with a new tagline ‘Bing is for Doing.’ Created by Publicis Groupe's Razorfish, the campaign will feature winter-sports...
23 January 2012

H&M is currently running its first Design Award 2012. As part of the retailer’s commitment to the future of fashion, the H&M Design Award will be an annual prize. It is being presented through a series of short online videos that started airing from...
23 January 2012

Coffee brands are working hard to turn the Chinese into the coffee-drinking nation, using the traditional western stories with strong rebellious characters for their advertising campaigns. One of the strongest players on the coffee market, Nescafé, has tapped Chinese...
20 January 2012

Tic Tac, Ferrero's mints brand has announced the launch of the first phase of its first-ever fully integrated marketing campaign called 'Shake it Up'. The campaign is aimed to help people break out of the mundane and make them finding new original ways of doing their...
20 January 2012

YouTube has announced it will launch an online film festival logically entitled Your Film Festival that will take submissions of short films up to 15 minutes in length between February 2 and March 31. Fifty semi-finalists will be selected by Scott Free Productions,...
20 January 2012
Starbucks is offering an easy way to share the gifts with friends on various...
26 January 2011
Procter & Gamble, proud partner of Special Olympics for 31 years, announced...
6 May 2011
KLM Royal Dutch Airlines has rolled out a new
6 December 2011
Lexus marks this holiday season with its ‘December to Remember’ social media...
8 December 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

