latest in Social Media

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  Twitter Advises Marketers on Monetization on a Newly Updated Educational Platform for Businesses

  Social Media  Apr 2, 2013

  Twitter, which celebrated its 7th birthday last month, has launched an updated, redesigned platform for businesses. The online destination offers companies of all sizes a deep insight into how to turn Twitter into a powerful tool for monetization, increasing brand awareness, driving web traffic and more.

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  Twitter Captures the Brightest Moments in the Festive 7th Anniversary Video

  Social Media  Mar 25, 2013

  On March 21, Twitter celebrated its 7th birthday. To mark the occasion, the company has released a short video that shows how some of the most prominent moments of the past 7 years were reflected on Twitter.

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  Facebook Improves Targeting with the New “Lookalike Audiences” Option for Advertisers

  Social Media  Mar 21, 2013

  Facebook is now allowing advertisers to better target their potential customers to improve the performance of their ads on the platform. The new option, Lookalike Audiences, is rolling out within Power Editor this week. On the Help page, the company describes this feature as a way “to reach new people who are likely to be interested in your business because they are similar to a customer list you care about.”

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  Ted Baker Urges Its Fans to “Write a Line” in a Creative Way

  Social Media  Mar 14, 2013

  To promote the SS 2013 collection and its "Finishing School" motif, London fashion brand Ted Baker has launched a new global activation, urging the audience to give a creative finishing to the inspirational lines the brand is posting on Facebook starting this week.

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  Jaguar UK Focuses on Desires in Its New Social-Media Campaign for F-TYPE Sports Car

  Social Media  Mar 14, 2013

  Jaguar UK has teamed up with agency We Are Social to launch an engaging social-media initiative, built around desires. The new 2-week promotion, launched this Monday for the British audience, is devised to promote the brand’s new F-TYPE sports car ahead of its launch on the UK market later this year.

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  Spam Is "Breaking the Monotony" with the Help of Sir Can-A-Lot in the Social-Media Campaign

  Social Media  Mar 1, 2013

  The legendary canned meat producer Spam is launching the “Break the Monotony” social-media campaign, featuring the brand's first-ever spokescharacter, Sir Can-A-Lot. The marketing initiative by BBDO Proximity Minneapolis is rolling out across the brand’s YouTube channel, Facebook page and Twitter feed, encouraging the U.S. community to take a fresh look at their everyday eating habits.

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  Google Celebrates The Academy Awards with a Special Webpage

  Social Media  Feb 25, 2013

  With its Google Search’s Pick option the page has predicted the winners in six nominations based on the search results.

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  Twitter Introduces Its Ads API

  Social Media  Feb 22, 2013

  Twitter is striving to make it easier for advertisers to promote their products and services on the micro-blogging platform. The social-media site has announced the official launch of its Ads API, allowing marketers to scale, manage and optimize their Twitter ad campaigns more effectively.