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Twitter, which celebrated its 7th birthday last month, has launched an updated, redesigned platform for businesses. The online destination offers companies of all sizes a deep insight into how to turn Twitter into a powerful tool for monetization, increasing brand awareness, driving web traffic and more.
On March 21, Twitter celebrated its 7th birthday. To mark the occasion, the company has released a short video that shows how some of the most prominent moments of the past 7 years were reflected on Twitter.
Facebook is now allowing advertisers to better target their potential customers to improve the performance of their ads on the platform. The new option, Lookalike Audiences, is rolling out within Power Editor this week. On the Help page, the company describes this feature as a way “to reach new people who are likely to be interested in your business because they are similar to a customer list you care about.”
Jaguar UK has teamed up with agency We Are Social to launch an engaging social-media initiative, built around desires. The new 2-week promotion, launched this Monday for the British audience, is devised to promote the brand’s new F-TYPE sports car ahead of its launch on the UK market later this year.
The legendary canned meat producer Spam is launching the “Break the Monotony” social-media campaign, featuring the brand's first-ever spokescharacter, Sir Can-A-Lot. The marketing initiative by BBDO Proximity Minneapolis is rolling out across the brand’s YouTube channel, Facebook page and Twitter feed, encouraging the U.S. community to take a fresh look at their everyday eating habits.
With its Google Search’s Pick option the page has predicted the winners in six nominations based on the search results.
Twitter is striving to make it easier for advertisers to promote their products and services on the micro-blogging platform. The social-media site has announced the official launch of its Ads API, allowing marketers to scale, manage and optimize their Twitter ad campaigns more effectively.