Wrangler: Get Your Edge Back
Wrangler has unveiled its new SS2012 collection on its official European website, using the old but winning approach—the interactive showcase, which allows users to drag and...
25 January 2012
LEGO Has Launched ReBrick, a Hub for Fans
LEGO has launched an online platform for those passionate about building LEGO and sharing it with other fans. Called ReBrick, the social media platform is open for fans ages 13 and up.
25 January 2012
Heineken USA Launches Black History Month Art Contest
Heineken USA is going to celebrate Black History Month with a creative twist—the alcohol brand is inviting its loyal fans to take part in its Black History Month Art competition for a chance to get their pieces showcased as part the brand’s themed marketing campaign, which...
24 January 2012
Walmart Has Launched a Crowdsourcing Contest to Find the Next Great Product
Modern supermarkets seem to have just everything you may want, but still there’s a plethora of newly invented goods, which are not sold there—yet. Walmart is giving its consumers a truly one-of-a-kind opportunity to sell their own products in select retailer’s stores across...
24 January 2012
Walkers Encourages the British Consumers to Guess the Names of the New Crisps Flavours
Walkers has kicked off a new promotion dubbed ‘What’s That Flavour?’ and dedicated to the launch of three new flavours, inspired by much-loved British ingredients and recipes. The brand encourages the British consumers to try and guess the flavours for a chance to be...
23 January 2012
Microsoft Says Bing is for Doing
Microsoft will be promoting its search engine with a new tagline ‘Bing is for Doing.’ Created by Publicis Groupe's Razorfish, the campaign will feature winter-sports...
23 January 2012
H&M Design Award 2012 Is to be Followed Online
H&M is currently running its first Design Award 2012. As part of the retailer’s commitment to the future of fashion, the H&M Design Award will be an annual prize. It is being presented through a series of short online videos that started airing from...
23 January 2012
Nescafé Encourages Chinese Consumers to 'Live Out Their Boldness'
Coffee brands are working hard to turn the Chinese into the coffee-drinking nation, using the traditional western stories with strong rebellious characters for their advertising campaigns. One of the strongest players on the coffee market, Nescafé, has tapped Chinese...
20 January 2012
Tic Tac Mints Shakes People up in Its New Campaign
Tic Tac, Ferrero's mints brand has announced the launch of the first phase of its first-ever fully integrated marketing campaign called 'Shake it Up'. The campaign is aimed to help people break out of the mundane and make them finding new original ways of doing their...
20 January 2012
YouTube Is to Launch Your Film Festival for Young Filmmakers
YouTube has announced it will launch an online film festival logically entitled Your Film Festival that will take submissions of short films up to 15 minutes in length between February 2 and March 31. Fifty semi-finalists will be selected by Scott Free Productions,...
20 January 2012
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Starbucks Launches Card eGift Program, Targeting Facebook Users
Starbucks is offering an easy way to share the gifts with friends on various...
26 January 2011
P&G Honors Moms of Special Olympics Athletes by Supporting the Special Olympics Team USA’s Journey to the Upcoming World Games
Procter & Gamble, proud partner of Special Olympics for 31 years, announced...
6 May 2011
KLM Has Rolled Out an Interactive Platform for a 'Pre-Flight' Experience
KLM Royal Dutch Airlines has rolled out a new
6 December 2011
Lexus Has Launched a ‘December to Remember’ Social Campaign
Lexus marks this holiday season with its ‘December to Remember’ social media...
8 December 2011
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