The report ranks 75 countries by seven perceptional dimensions, such as: awareness, familiarity, preference, associations, consideration, decision/visitation and advocacy; where the main factor—associations—is weighted across six more related attributes of status and experience.
In the report, Nielsen identifies some key rules on how to decrease failure rates launching new products in FMCG and achieve a foreseeable 85% success.
Predictably enough, they are: boom of smart and wearable tech, interplay of online and physical shopping in the high street, growing consumer awareness of their rights and corporate misbehaviour, as well as awareness of impact of the toxic industrial pollution on health.
This year’s ranking hasn’t come as a big surprise for the business and branding circles. However, the 2014 report has revealed some new definitions and trends worth knowing: “Age of You,” “Mecosystems,” and GAFA brands.
88% of European current business leaders and 90% of future leaders agree that business should have social purpose; however, while roughly the same number of current leaders (87% or 9 in 10) agree that businesses do have social purpose now, only 19% (or 2 in 10) of future leaders agree on that.
BBDO Group and Omnicom have been named the smartest ad network and media holding, respectively, while Starcom MediaVest Group Chicago and Colenso/Proximity New Zealand —top media agency and top digital agency, respectively.
On September 4-5, the capital of Argentina, Buenos Aires, welcomed more than 800 delegates of the Sustainable brands BA conference, held in the country for the first time. The event was organised by URBAN Communication.
In December 2014, Starbucks plans to open the first small tasting store of this kind in Seattle.