Three interactive sessions from the leading UK’s experts in brand design and research—Adrian Goldthorpe of Lothar Bohm Associates, Jonathan Ford of Pearlfisher, and Stuart Chapman of The Big Picture—were presented to the Russian marketers and creative agency staff on the 10th of April at British Higher School of Art and Design in Moscow.
Professional skills need constant perfection, especially when it comes to the ever-evolving fields like marketing or design, strongly influenced by technology. Let’s take a look at a hand-picked selection of the most important upcoming events in these areas, from today through December.
The TOMS company, known for its one-for-one philanthropy business model, extends the range of products that benefit both a direct consumer and a person in some poorer region.
The Guardian is experimenting with the format of content distribution in its new weekly printed publication The Long Good Read. The project attempts to marry the agility of online media with the in-depth reading experience of the print.
Levi’s extends its recently launched global campaign, “Make Our Mark,” with a knowledge-focused partnership with the collaborative learning company Skillshare.
The #2 brand last year, #8 in 2011 and #36 in the inaugural 2000, Apple has pushed the iconic soda brand as far as the third slot, while Google has ranked second (+34%, $93.2 billion).
The goal of the initiative is “increasing the lifespan of people born 20 years ago by as much as 100 years.”
Vodafone has revealed the refreshed visual identity, “Power of Red,” that encompasses energy and the desire to move forward.