The international consulting firm BCG has researched and measured the impact of the whole mobile Internet industry in the so-called EU5 countries: Germany, France, the UK, Italy, and Spain.
The CPG industry business models change in favour of online sales with the aim to increase ROI from this channel.
Euronomitor analyses how the biggest food brands have grown or shrunk during the past decade.
From Nestlé's fat-burning drink to Magic Leap's 3-D optical sculptures blurring boundaries between real and virtual worlds: the future of today.
The report ranks 75 countries by seven perceptional dimensions, such as: awareness, familiarity, preference, associations, consideration, decision/visitation and advocacy; where the main factor—associations—is weighted across six more related attributes of status and experience.
In the report, Nielsen identifies some key rules on how to decrease failure rates launching new products in FMCG and achieve a foreseeable 85% success.
Predictably enough, they are: boom of smart and wearable tech, interplay of online and physical shopping in the high street, growing consumer awareness of their rights and corporate misbehaviour, as well as awareness of impact of the toxic industrial pollution on health.
This year’s ranking hasn’t come as a big surprise for the business and branding circles. However, the 2014 report has revealed some new definitions and trends worth knowing: “Age of You,” “Mecosystems,” and GAFA brands.