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The company’s shares have been reported by Bloomberg to slump 17 percent this year, and its market capitalization is now estimated $413 billion.
YouGov has released its BrandIndex Rankings for 2012, which compares BrandIndex Buzz scores of brands across major consumer categories in 10 countries...
Do consumers prefer a new extension of the brand they know to a totally new brand? Yes, they do, says the latest “Global Survey of New Product Purchase Sentiment” survey conducted by Nielsen. The research, which polled over 29,000 Internet respondents in 58 countries, shows that consumers are more likely to buy new products by familiar brand rather than choosing a new label.
The Swedish car brand Saab changes its logo—the visual identity drops the legendary crowned red griffin.
These measures announced yesterday had a massive negative response from both users and major industry publications.
Despite predictions that digital age would 'kill' TV, most consumers in the developed countries (particularly, in the U.S.) are watching TV more than ever, while laptops, tablets and mobiles, so-called "second" or "third screens", even enrich TV viewing experience. As the latest Nielsen's report reveals, 85% of mobile owners use their tablet or smartphone while watching TV at least once per month, and 40%do so daily. More specifically, 41% use a tablet while watching TV daily, and 39% use a smartphone.
The device, powered by Google's Anroid OS, is to be officially presented at the Mobile World Congress in Barcelona in February 2013.
Bacardi has buried the commemorative time capsule at the iconic Bacardi headquarters building in Bermuda for the brand's descendants and future employees to be reopened in 2062.