Bacardi has buried the commemorative time capsule at the iconic Bacardi headquarters building in Bermuda for the brand's descendants and future employees to be reopened in 2062.
The brand is launching a three-month Nike+Accelerator Program for tech and sports startups in the U.S.
To reach younger consumers, French cosmetics giant L’Oréal acquires U.S. makeup California-based brand Urban Decay, which turned 16 this year. The company doesn’t say much about the financial side of the deal, but it is estimated at around $250-300 million.
Сoca-Cola is reorganizing its website to make it fit into the modern digital environment, shifting from the corporate style to an online magazine positioning.
On 31 october 1837, two UK immigrants, a candlemaker William Procter and a soapmaker James Gamble, who seemed to be not very successful in their home country, founded a new business in Cincinnati, USA, and called it Procter and Gamble.
The biggest Russia's internet investment company, previously known as Digital Sky Technologies, announced some major updates to the company's services, launch of some new products, and, more importantly, expansion to the international markets under a new brand name — My.com.
Guinness is sharing its assets with public in a totally new and stunning way—the brand has opened an interactive exhibition...
The seven-time Tour de France winner and the chairman of Nike’s Livestrong foundation used illegal substances for enhancing performance in sports misleading Nike for more than a decade.