latest in Sustainability

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  Toyota is “Greener” than McDonald’s, the 2013 Best Global Green Brands Report by Interbrand Finds

  Sustainability  Jun 13, 2013

  The global branding agency Interbrand has released its annual ranking of the most environmentally-friendly brands in 2013.

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  PG's Safeguard Teaches Chinese Kids to Protect Themselves with a Bar of Soap

  Sustainability  Jun 7, 2013

  Saatchi & Saatchi Shanghai in collaboration with Procter&Gamble's soap brand Safeguard has launched an educational, health-focused project in China, aimed to decrease the number of children infected with hand-foot-mouth disease.

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  Coca-Cola Creates "The Calorie Dictionary," Focusing on the Calorie-Burning Power of Winning and Arriving

  Sustainability  May 28, 2013

  Coca-Cola Canada has released a new video, “The Calorie Dictionary,” to show consumers how they can burn calories through fun and simple extra movements.

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  Google Uses Animation to Get People Voting for the Global Impact Challenge UK Finalists

  Sustainability  May 27, 2013

  Google is spreading the word about its Global Impact Challenge in the UK with the launch of a new campaign by adam&eve DDB, which shows that a simple click can make a difference.

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  WRAP and Major UK Retailers Fight for Reduction of Food Waste

  Sustainability  May 22, 2013

  The multi-media educational initiative comes as a collaboration between WRAP (Waste and Resources Action Programme) and a team of packaging, food and retail partners, including Marks&Spencer.

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  Arnold Worldwide Reveals Ugly Facts about Smoking in the Shocking "Pee vs Poop" Campaign in the U.S.

  Sustainability  May 22, 2013

  truth, the anti-smoking organization in the US, has launched a campaign, ugly truth, encouraging people to come and vote for the most disgusting fact about smoking.

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  Nike Supports the Launch of the England National Team Kit with a Patriotic Campaign

  Sustainability  May 22, 2013

  Nike is launching a new campaign in England, encouraging the soccer fans to prioritize country before football clubs. The effort dubbed “Country First Club Second” is set to be rolling out across social-media platforms, coinciding with the launch of the new Nike England kit, which was unveiled earlier this week.

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  The Smok-Ink Canvas from TBWA\Italy Uses Old Paintings to Communicate the Damage of Cigarette Smoke

  Sustainability  May 20, 2013

  The giant piece comes as a combination of scientific infographics, numbers and famous works by legendary artists such as Michelangelo, Caravaggio, Doré, Böcklin and more to illustrate the darker side of being a smoker.