latest in Sustainability

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  MTV EXIT and Alex Kavvadias Tell a Story of "False Hope" as Part of the Anti-Trafficking Movement

  Sustainability  May 9, 2013

  The MTV Exit (End Exploitation and Trafficking) platform has released a video of award-winning rock artist Alex Kavvadias that resonates with the initiative’s mission to raise awareness and increase prevention of human trafficking in Europe and Asia.

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  Dove's Carbon Paper Ad Shows that “Words Mark Children Forever”

  Sustainability  May 8, 2013

  The Dove Self Esteem Project, which has been rolling out across the globe for several years, has recently arrived in Portugal with a nice promotional element, “The Carbon Paper Ad” that appeared in specialized parenting magazine.

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  Nokia Provides Teaching Resources to Nigerians via the Nokia Life+ English Teacher Service

  Sustainability  May 8, 2013

  Nokia extends its education-related platform Nokia Life+ by unveiling the English Teacher service aimed at teachers in Nigeria.

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  UNICEF's New Campaign Explains the Worthless Nature of Facebook "Likes"

  Sustainability  May 3, 2013

  UNISEF Sweden has released a series of striking commercials that encourages audience to give money, not just likes, for charitable causes.

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  WWF France Has Rolled out the Wonder World Fur Campaign Featuring Surrealistic Animals

  Sustainability  May 1, 2013

  To celebrate its 40th anniversary in France, WWF (The World Wide Fund for Nature) has launched an imaginative project revolving around the use of fur. Marcel and Publicis Argentina developed a campaign, World Wonder Fur, featuring three “certified 100% imaginary” animals that give away their fur in a totally non-violent way. The initiative includes a scroll-down website, prints, two faux nature documentary spots directed by Brent Harris, and a collection of real clothing and accessories "made of" the fur of the imaginative "world's new species."

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  Honda Building a Smart Home in the U.S.

  Sustainability  Apr 30, 2013

  To celebrate the latest achievements in building a greener future, Honda is planning to construct the Honda Smart Home US, the first "zero net energy" concept home on the campus of the University of California, Davis. 

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  Nike Looking to Develop Revolutionary New, Sustainable Textiles for the Shoe Industry

  Sustainability  Apr 26, 2013

  As part of the fourth Launch Challenge, the brand is calling R&D textile manufacturers to submit their groundbreaking ideas on new sustainable materials and entrepreneurial practices.

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  Philanthropy That Transcends Mere Giving: 3 Levels of Goodwill Brand Strategy

  Sustainability  Apr 23, 2013

  What approaches and channels do brands use to fuel philanthropy causes and what drives such activity? This article overviews some examples.