The MTV Exit (End Exploitation and Trafficking) platform has released a video of award-winning rock artist Alex Kavvadias that resonates with the initiative’s mission to raise awareness and increase prevention of human trafficking in Europe and Asia.
The Dove Self Esteem Project, which has been rolling out across the globe for several years, has recently arrived in Portugal with a nice promotional element, “The Carbon Paper Ad” that appeared in specialized parenting magazine.
Nokia extends its education-related platform Nokia Life+ by unveiling the English Teacher service aimed at teachers in Nigeria.
UNISEF Sweden has released a series of striking commercials that encourages audience to give money, not just likes, for charitable causes.
To celebrate its 40th anniversary in France, WWF (The World Wide Fund for Nature) has launched an imaginative project revolving around the use of fur. Marcel and Publicis Argentina developed a campaign, World Wonder Fur, featuring three “certified 100% imaginary” animals that give away their fur in a totally non-violent way. The initiative includes a scroll-down website, prints, two faux nature documentary spots directed by Brent Harris, and a collection of real clothing and accessories "made of" the fur of the imaginative "world's new species."
To celebrate the latest achievements in building a greener future, Honda is planning to construct the Honda Smart Home US, the first "zero net energy" concept home on the campus of the University of California, Davis.
As part of the fourth Launch Challenge, the brand is calling R&D textile manufacturers to submit their groundbreaking ideas on new sustainable materials and entrepreneurial practices.
What approaches and channels do brands use to fuel philanthropy causes and what drives such activity? This article overviews some examples.