Following the launch of the so-called "heritage" limited-edition cans in summer 2012, Coors Banquet is rolling out a new addition to its retro collection this June—a "stubby" bottle designed in the same post-prohibition style.
More than a dozen brilliant package design projects landed in our editorial inbox over the last month. Browse them through in a brief recap below.
Red Bull has taken its Red Bull Studios program to the next level by unveiling a fresh visual approach and a digital platform, a portal to the local studio sites, to consolidate the ties between its recording facilities across the globe.
Lexus is launching a global advertising effort dubbed “Amazing in Motion” along with an array of new creative projects.
Virgin Atlantic is redesigning its basics, the legendary red uniform, with the help of fashion genius Vivienne Westwood.
Following its recent acquisition by C&C Group Plc, the hard cider brand Hornsby's refreshes its brand identity and packaging with a goal to break down barriers between beer and cider drinkers and popularize cider in the U.S.
Miller Coors is rolling out a new package design for its flagship light beer Miller Lite that can be regarded the major bottle update since the innovative Alumi-Tek. The new bottle of a contoured shape with a sleek long neck will be only available in the U.S. bars and restaurants.
Nestle Waters has collaborated with the Luciano Pavarotti Foundation to release a tribute to one of the world’s most celebrated opera singers and Italian culture. The company is releasing the limited-edition S.Pellegrino and Aqua Panna bottles with a specially designed silver label that features the photograph of Luciano Pavarotti. The new bottle, released as part of the brand’s Italian Talents project, arrives in fine dining restaurants throughout the U.S. starting in late April and will be available there till the supplies last.