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Facebook IPO: the Latest News

Anna Sanina — Fri, 25 May 2012 05:00:11 +0000

After the Facebook’s IPO, top marketers brought in an action against Facebook and Nasdaq blaiming the social media and IPO organizers in financial problems they have now. Photo: A television reporter talks about the Facebook stock, Reuters/Keith Bedford The claims are likely to exceed $100 million, as they and other traders continue to deal with thousands [...]

PG Tips Rolls out a Campaign Promoting Tea Bags Recycling

Anna Sanina — Fri, 25 May 2012 04:52:58 +0000

Unilever’s PG Tips has launched a new marketing campaign offering Britons to recycle tea bags. PG Tips products are mostly sold in the UK, while the company with 12% of the world’s black tea supply is the largest tea buyer in the world. Photo: the PG Tips mascot, from www.pgtips.co.uk PG Tips has partnered with two [...]

Nokia Sensing X CHALLENGE Seeking for Health Sensor Technologies Ideas

Anna Sanina — Fri, 25 May 2012 04:51:34 +0000

Nokia has partnered with the X PRIZE Foundation to launch the Nokia Sensing X CHALLENGE, a $2.25 million global competition to stimulate the development of a new generation of health sensors and sensing technologies. The final goal of the competition is to improve the quality and accuracy of monitoring a person’s health. Photo: X PRIZE Foundation Chairman [...]

Coca-Cola Provides Teens with Tumblr Themes by Celebs and More Music

Anna Sanina — Fri, 25 May 2012 04:51:02 +0000

After introducing its Olympics anthem, Coca-Cola continues to reach young audience with music-related campaigns. Now, the beverage titan is partnering with five stars to launch celebrity-designed themes for Tumblr which teens will be able to install customized themes on their Tumblr pages. All celebrities worked directly with Coca-Cola and digital agency 360i to provide design [...]

Malibu VIP Application Offers Fans to Get Status

Anna Sanina — Thu, 24 May 2012 05:00:35 +0000

Pernod Ricard UK and digital agency Zone have rolled out a new Facebook app called Malibu VIP. The app for the popular coconut rum offers users content including drinks recipes, games, style articles and giveaways from partner brands Fake Bake, Heat, ghd and Models Own. Photo: the VIP app, a snapshot from Malibu Facebook page [...]

Evian Wants Britain to Awaken the Sense of Wonder

Anna Sanina — Thu, 24 May 2012 04:52:38 +0000

To increase its online presence, Evian has launched a new global digital platform, www.evian-thesource.com that offers visitors exclusive content that is aimed to “awaken their sense of wonder.” The site features light easy-to-navigate design and social media buttons that will push users to share the content in the networks. Now, the website features the ‘amazing’ videos [...]

Red Bull UK Is to Release a Limited Edition Can with a QR code

Anna Sanina — Thu, 24 May 2012 04:51:25 +0000

Red Bull UK launches a new limited edition can featuring the world-renowned stunt rider Travis Pastrana who earlier participated in the brand initiatives. Photo: Red Bull Travis can, from psfk.com The 473ml can boasts of illustrated Pastrana’s portraits created by by ilovedust, a UK-based multi-disciplinary design boutique that worked with such clients as Nike, Toyota, Ray Ban, [...]

MINI Gives Its UK Fans a Chance to Make a “Royal Wave”

Popsop Team — Thu, 24 May 2012 04:50:55 +0000

To celebrate Queen’s Diamond Jubilee, MINI has launches an interactive Facebook app, called ‘MINI Royalty’, developed by LIDA, as part of the MINI CRM programme. Targeting existing MINI customers and fans, it will offer their followers the chance to wave from a specially designed MINI ‘Royal Balcony’. The idea behind the app is that MINI [...]

Coca-Cola Encouraging Americans to Vote for Their Favorite Park

Anna Sanina — Thu, 24 May 2012 04:50:39 +0000

Coca-Cola is rolling out its third annual ‘America Is Your Park’ campaign and inviting Americans to cast a ‘swing vote’ for their favorite park candidate online. Photo: America Is Your Park logo Coca-Cola Live Positively initiative will provide the winning ‘America’s Favorite Park’ with a $100,000 recreation grant. The second winner will get $50,000 and the [...]

Tech Brands Make Top 3 in the Millward Brown’s 2012 BrandZ Top 100

Anna Sanina — Wed, 23 May 2012 05:00:20 +0000

Millward Brown research agency yesterday published its seventh 2012 BrandZ Top 100, the annual global brands ranking. Photo: 2012 BrandZ Top 100 logo, from www.millwardbrown.com It showed that almost half of the Top 100 brands lost value during the past year. Such decline was last noticed during the 2009 global recession. However, financial performance was [...]

Yell Group Faces a Corporate Rebranding as Hibu with the Help of Landor Associates

Popsop Team — Wed, 23 May 2012 05:00:09 +0000

After posting an annual loss of £1.4 billion earlier this week, the online directory service Yell has announced its plan to rebrand as Hibu (reads as high-boo) with the identity developed by Landor Associates. The company reports that the rebrand will concern the online offerings only, such as Yell.com and eMarketplace, along with the corporate [...]

Microsoft’s Social Network So.cl Targets Young People

Anna Sanina — Wed, 23 May 2012 04:52:33 +0000

Several months ago Microsoft launched a beta version of a social networking site called So.cl. Now it’s available for all but mainly targets young audience. So.cl that is pronounced as ‘Social’ was created to combine the best features of Facebook, Twitter and Pinterest—the top 3 most popular platforms—as well as those of web browsing and [...]

P&G Helps Americans Find the Best Restrooms with the Improved SitOrSquat App for Its Charmin Brand

Anna Sanina — Wed, 23 May 2012 04:51:05 +0000

Charmin, the popular Procter & Gamble’s toilet paper brand has launched its new and improved SitOrSquat: Restroom Finder mobile application. Photo: bears from SitOrSquat app, from www.sitorsquat.com The revamped free app for iPhone, iPod Touch and Android makes it easier for on-the-go consumers to search for and rate restrooms across the USA. The SitOrSquat features a [...]

Coke Zero Has Unveiled the Battle for Everything Game

Anna Sanina — Wed, 23 May 2012 04:50:58 +0000

To support the upcoming movie Battleship, Coke Zero has rolled out a free online game called Battle for Everything. Initially, the movie was inspired by a game, so Coke used the idea to make a digital circle. Photo: a snapshot from the online game To create the strategic game, Coke Zero teamed up with B-Reel [...]

Pepsi Canada Brings Back Its Taste Challenge Campaign

Anna Sanina — Tue, 22 May 2012 05:00:26 +0000

PepsiCo Beverages Canada has returned the Pepsi Taste Challenge—a campaign that was first rolled out in 1976 as a strategic move in a continuous competition with Coca-Cola. Photo: the taste challenge on the Samsung tablet That time Pepsi challenged consumers to take a blind taste test and see what they choose—Pepsi or Coke. According to [...]

Shopify Has Researched How Pinterest Drives Sales

Anna Sanina — Tue, 22 May 2012 04:52:29 +0000

Shopify, one of the most popular platforms that supplies the e-commerce tools to 25,000 online stores, has conducted a research to unveil the most commercially-driven social platform. The research showed that Pinterest users not only buy the products they pin, but spend more on average than Facebook users. Pinterest is now the third biggest social [...]

Red Bull’s Beat Suite Tweets App Transforms Written Phrases into Music

Anna Sanina — Tue, 22 May 2012 04:51:05 +0000

Red Bull together with agency Tequila Sydney has launched an interesting project called Beat Suite Tweets. A special online program analyzes the sentiment of your tweets and produces an appropriate sound bite suggesting different styles and instruments. Created mini soundclips can be shared in social media. Photo: Beat Suite Tweets web site, a snapshot Earlier [...]

Nike Football Introducing the ‘My Time is Now’ Campaign

Anna Sanina — Tue, 22 May 2012 04:50:53 +0000

On the threshold of Euro 2012, Nike’s Football division has launched a new campaign called ‘My Time is Now.’ ‘Don’t tell me I have potential’ says the slogan of the campaign that features a global roster of the world’s best players and targets young ambitious players and fans. Photo: Nike’s ‘My Time is Now’ campaign [...]

Unilever Lets Men Feel a “Superhero” with a New Variant for Its Rexona Men Brand in Latin America

Popsop Team — Tue, 22 May 2012 04:01:40 +0000

New Rexona (Sure in the UK) Men Superhero, inspired by American schoolboy cartoon characters such as Superman, Spiderman and Captain America, is launching on the Latin American market. Nostalgic and playful package design, depicting recognisable colour palette along with iconic star and metallic shield, was developed by the leading Argentinean brand and packaging consultancy Pierini [...]

Swarovski Uses an AR App to Promote Its New Eyewear Line

Anna Sanina — Mon, 21 May 2012 05:00:40 +0000

Swarovski is celebrating summer by rolling out a new eyewear line and doing it in a really festive way. The company has launched an augmented reality app on Facebook to “give its fans 15 amazing seconds of fame”. Using the Be Amazing app, people can ‘try on’ a pair of Amazing Sunglasses, dance for the [...]