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  • Kleenex Released Mums ‘Guide to Giving. Christmas 2010’

    Kleenex Released Mums ‘Guide to Giving. Christmas 2010’

    Kleenexmums.com.au, a fast-growing community of Australian Mums supported by the famous Kimberly Clark brand, has released

    8 December 2010

  • Johnnie Walker: 'Say It without Saying It'

    Johnnie Walker: 'Say It without Saying It'

    December is all about getting ready for Christmas and sharing gifts with the ones you love. While giving presents to each other is something men can do quite easily, sharing deep emotions is usually a much tougher thing. Taking this theme as the key one for its new marketing push, Johnnie...

    8 December 2010

  • Pampers Launches Its Newest Campaign Dedicated to All Latino Babies

    Pampers Launches Its Newest Campaign Dedicated to All Latino Babies

    Pampers®, the diaper brand committed to making a difference for every Latino parent and baby, right from the start, announced the start of a robust campaign focused on the belief that every baby is a little miracle and should be celebrated, supported and protected.  The...

    8 December 2010

  • Converse and Monorex Depict British Indie Musicians on Buildings Walls across GB

    Converse and Monorex Depict British Indie Musicians on Buildings Walls across GB

    Converse paints the walls of British towns to promote its recent collaboration with popular and emerging musicians. The brand is known for its projects focused on celebrating arts and music culture, and this summer and fall it released several tracks by GB and U.S. entertainers....

    8 December 2010

  • Philips Sonicare Experiment: Do You Really Love Your Toothbrush?

    Philips Sonicare Experiment: Do You Really Love Your Toothbrush?

    Is it really possible to love your toothbrush? This is the question that Philips Sonicare team wanted to ask customers and hear the straight and honest answer, something that people say in everyday informal communication, not for the record. But how is it possible to...

    8 December 2010

  • Maksymilian Cieślak from Poland Wins the Henkel Art.Award. 2010

    Maksymilian Cieślak from Poland Wins the Henkel Art.Award. 2010

    For the ninth time, Henkel Central Eastern Europe (Henkel CEE) bestowed the Henkel Art.Award. featuring a monetary prize of 7,000 euros. The prize was granted to the Polish artist Maksymilian Cieślak. The Young Artist’s Prize Austria was given to...

    8 December 2010

  • Innovative Kids' Magazine Gets Major Boost from New Balance Foundation

    Innovative Kids' Magazine Gets Major Boost from New Balance Foundation

    ChopChop, the fun cooking magazine for kids and families announced today that Boston-based New Balance Foundation will grant $1.1 million over three years to expand their ability to inspire and educate kids ages 5-12 on...

    8 December 2010

  • Levi’s Presents “Shape What’s to Come” Travelling Journals

    Levi’s Presents “Shape What’s to Come” Travelling Journals

    Levi’s® asked 50 inspiring young women from across the globe to inscribe hand-crafted journals with how they’re shaping the future and who...

    7 December 2010

  • Nivea Offers an Opportunity to 'Kiss the One You Love'

    Nivea Offers an Opportunity to 'Kiss the One You Love'

    This festive season, Nivea is bringing loving hearts together by offering them a unique opportunity to come to New York’ Times Square and kiss on a special Kiss Platform that “will feature memorable moments to entertain the crowd” on New Year’s Eve. To get this...

    7 December 2010

  • The Macallan Masters of Photography: Albert Watson Edition

    The Macallan Masters of Photography: Albert Watson Edition

    The Macallan Masters of Photography: Albert Watson Edition continues the celebration of two very different but highly revered art processes, photography and whisky-making. From December 1, two unique bottles of The Macallan—a 20 year old Sherry Oak and The Macallan...

    7 December 2010

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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