latest in News

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  Innovation Gets Tastier and Higher: YO! Sushi Revolutionizes Restaurant Servicing with a Flying Remote-controlled iTray

  Marketing  Jun 10, 2013

  The high-tech platter with four propellers, called iTray, is made of light-weight carbon fibre frame and remotely controlled though an on-board Wi-Fi using iPad software.

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  PG's Safeguard Teaches Chinese Kids to Protect Themselves with a Bar of Soap

  Sustainability  Jun 7, 2013

  Saatchi & Saatchi Shanghai in collaboration with Procter&Gamble's soap brand Safeguard has launched an educational, health-focused project in China, aimed to decrease the number of children infected with hand-foot-mouth disease.

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  IBM Rethinks Outdoor Ads with a New Practical Value

  Design  Jun 5, 2013

  IBM turns street ads into city furniture to promote the idea behind its “Smarter Cities” program focused on comfortable urban living.

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  Smirnoff Vodka Partners with Neurotechnology Experts to Turn Brainwaves into Music

  Technology  Jun 4, 2013

  Smirnoff presents a revolutionary project, Mindtunes, that marks a new level of relationship between music and people.

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  Heineken “Dropping” Men into Unexpected Settings in the New U.S. Campaign

  Advertising  Jun 3, 2013

  Heineken’s new effort aims to inspire men to become explorers, not just tourists.

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  Adidas Encourages Global Consumers to "Nitrocharge Their Game" with a New Boot

  Advertising  May 31, 2013

  Adidas is highlighting the power of its new revolutionary boot, Nitrocharge, through a global multi-channel campaign that includes a special footballer-centric algorithm, consumers test groups, online games and more.

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  Samsung to Launch the Galaxy S4 Mini

  Technology  May 31, 2013

  The new device comes as an alternative to successful “parent” phone and offers are manageable sizing.

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  “Versace Watch Talent” Contest Commissions 12 Design Students to Re-Imagine Ladies Watch

  Design  May 31, 2013

  Versace seeks to infuse the today’s brand vibe with a pinch of fresh spirit.