
Kraft Foods’ Cadbury has rolled out a new campaign to promote the new Dairy Milk Bubbly. The launch of new aerated chocolate is worth £6 million and includes the introducing of Joyville, an imaginary land where chocolate is made.
9 February 2012

BMW France has announced an open call for applications for the 2012 residency program in Chalon-sur-Saône. The automaker has teamed up with the Nicéphore Niépce Museum to support contemporary photographic arts.
9 February 2012

ABSOLUT has signed Gorillaz band artist Jamie Hewlett to design a new limited edition bottle for its vodka.
8 February 2012

McDonald’s planning a big redesign of its restaurant interiors worldwide. Half-moon-shaped booths, low stools, wooden blinds and flat-screen TVs are to appear in the fully remodeled restaurants.
8 February 2012

HEINEKEN today announced that it has extended its 15 year partnership with the James Bond franchise. It will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film SKYFALL. This is the 23rd film in the James Bond series, and the...
8 February 2012

The Coca-Cola Company yesterday unveiled its full-year and fourth quarter 2011 operating results.
8 February 2012

Diet Pepsi continues to celebrate its intense love of fashion, and announces a new 'chick' initiative to be...
8 February 2012

McDonald’s has launched a new campaign in China promoting its 100% pure beef. The TBWA Shanghai has created a series of TV spots to help avoiding a controversy about ammonia-treated beef being used in the...
8 February 2012

Remember the hilarious Starbucks Cup Magic app, released by the coffee giant before Christmas? Ahead of Valentine’s Day, Starbucks...
7 February 2012

Walmart, which has recently encouraged its consumers to bring their own products on shelf, has unveiled the new label that will inform shoppers on which products are good for their health. The supermarket giant has introduced...
7 February 2012
Each century and each decade has its own food trends, which arise from changes in the modern...
18 October 2011
Gruppo Campari’s Cabo Wabo Tequila has kicked off a new marketing campaign...
12 October 2011
Nivea, along with TV personalities Bill & Giuliana Rancic, are helping couples everywhere be ready for romance...
14 February 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

